Are you already applying the marketing guerrilla in your business? We invite you to think about that extraordinary tactic to captivate and make your clients fall in love. He marketing Guerrilla advertising is an advertising strategy to execute ingenious, creative, innovative, novel and unconventional actions to create unexpected astonishment with a low budget.
famous examples of marketing guerrilla is the giant box of McDonald’s potatoes in a crosswalk where they painted yellow stripes inspired by their potatoes. Or how about Nestlé’s Kit Kat chocolate that adopted a torn wrapper in the middle of a brown bench in a public space. They are such creative ideas that they go viral.
You can draw the attention of your potential clients and surprise them by doing marketing guerrilla advertising which is a low-cost advertising strategy that produces maximum results. If you do this type of marketing, you will surprise hundreds, thousands or millions of people because they and the media will spread your brand.
Jay Conrad Levinson was the one who invented the marketing guerrilla in 1984. He worked at the Leo Burnett advertising agency in London as creative director and at J. Walter Thompson (JWT) as senior vice president. For 10 years he taught marketing guerrilla training at the University of California at Berkeley.
Guerrilla marketing is the set of marketing techniques that achieve their objective through ingenuity and creativity.
Jay Conrad Levinson, author of the bestseller Guerrilla Marketing.
Guerrilla marketing is the social and administrative process by which groups and individuals satisfy their needs by creating and exchanging goods and services.
Philip Kotler, recognized as the father of modern marketing.
In the digital age, every entrepreneur can generate an impact by creating viral videos in the marketing guerrilla The objective is to ensure that your brand information is shared massively on social networks. Viral videos play a key role in marketing.
If you decide to produce at least one video a week, one of them could go viral. Creating viral videos in the marketing guerrilla warfare is very effective. The great benefit is that, when shared by hundreds, thousands or millions of people, the visibility of your business grows considerably; and you generate free advertising for your brand.
Unlike traditional marketing, marketing Guerrilla warfare does not require large budgets. What you need above all is ingenuity, creativity and innovation. The key is to be authentic. But it is very important that you manage to convey your message clearly and honestly.
Your business with an advertising strategy like this will be able to stand out in a world saturated with information. You can also add surprise events in public places. So, let your imagination fly! Create a creative, unexpected and often interactive concept that sticks in the consumer’s mind.
He who has imagination, how easily he creates a world out of nothing.
Gustavo Adolfo Bécquer, Spanish poet.
Characteristics of the guerrilla marketer, according to Coursera
- He is an advertising strategist.
- Use unconventional tactics.
- Disrupt public spaces with unusual and memorable images or activities.
- Interact with people in urban areas to create a big impact on a small budget.
- He hopes his work spreads by word of mouth and on social media.