Author: Aurora Writes

During 2021, the soft drink industry in Mexico grew in terms of production, which is why they had to employ 55,000 workers compared to 49,000 registered in different plants, according to Statista data. Original Coca-Cola became the drink with the highest consumption by Mexicans during 2021 with a share of 64.8 percent. According to the official national average, it assures that Mexicans consume approximately half a liter of soft drinks daily where the favorite drink is the original Coca-Cola. One of the pitched battles that generate panic among people is seeing cockroaches or rats come out, as these animals bring…

Grupomar produces more than 40 percent of canned tuna in Mexico. The tuna industry in Mexico has a value of more than 700 million dollars in the national market. The tuna market in Mexico is growing due to the trend for fish consumption, as Mexicans seek healthy foods rich in protein. After three months, this Tuesday an Australian castaway and his dog they finally made landfall after being rescued by a Mexican tuna vessel from Grupomar. A situation that Tuny, the tuna brand, quickly took advantage of. It was a matter of seconds before Timothy Lyndsay Shaddock, 54, Even with…

Oxxo’s main sales are beers, snacks, wines and spirits. Mexico City is home to the largest number of start-ups in Mexico. FEMSA’s total revenues grew 18.6 percent in 2022 to total 147 thousand 636 million pesos. a worker of the oxxo revealed some of the most significant lessons he has learned while working at the company, which is why he decided to advise both those looking to work there, and the people who are going to buy. The stores oxxo They stand out for being a chain of Mexican convenience stores owned by FEMSA, they are characterized by being practical…

Inditex, owner of Zara, withdraws from Argentina and Uruguay, transferring the management of its brands to the Regency Group. Although it faces difficulties in Argentina due to the economic situation, the decision will not affect its presence in Latin America. Inditex achieved a strong increase in its global profits in 2022, but the department store sector faces complications. Inditex, the fast fashion giant and owner of Zara, decided to withdraw from the Argentine and Uruguayan markets. The Spanish multinational reached an agreement with Regency Group, a Panamanian company that will take over the management of the operations of its brands…

Disney is considering selling its linear television business, except for ESPN. It is because of the pressure for the transformation of the sector towards streaming. The company is also looking to focus on Disney+ and cut costs by pausing production of content for Marvel and Star Wars. Disney is considering the sale of all of its linear television business except ESPN, CEO Bob Iger has confirmed. The company is under strong pressure to adapt to the transformation of the media industry as viewers switch to streaming services. It must be remembered that linear television is losing audiences year after year,…

With an unrivaled reputation in the industry, this British firm has been leading innovation in high-end loudspeakers since 1966. In its latest reveal, Bowers and Wilkins introduces its coveted Signature Series, a collection of loudspeakers that promises to elevate the listening experience to an unprecedented level. The Signature Series is an ode to excellence in design and technology. Among audio enthusiasts, these speakers have already become objects of desire, and with good reason. The Bowers and Wilkins 801 D Signature model, an impressive three-way floorstanding speaker, is a clear example of the perfection that the brand has achieved. Featuring a…

Microsoft will charge $30 a month for AI features in Microsoft 365, an increase of up to 83% over the monthly cost of enterprise versions. The CEO defended the decision as part of a technological revolution that automates tasks and increases productivity. Although a positive financial impact is expected, economic uncertainty may lead to slow adoption of generative AI. Microsoft announced that will charge 30 dollars a month for generative artificial intelligence features in its productivity software, Microsoft 365. This new fee represents an increase from 53 to 83 percent in the monthly cost of the enterprise versions of the…

Marketing has undergone an unprecedented transformation due to the growing importance of data and algorithms, which make it possible to segment consumers, measure the effectiveness of campaigns, and predict their behavior. Specialists must adapt to this algorithm-driven dynamic to be successful, as the future of marketing is digital and data-driven. Those who don’t adapt risk being left behind in the competitive world of digital marketing. Digital marketing has undergone a radical transformation in recent years, and much of this change is due to the increasingly important presence of data and algorithms. Algorithms play a critical role in this new marketing…

In the field of design, branding and marketing, it is essential to understand and analyze the competitive environment in which a brand operates. A widely used tool for this purpose is Porter’s 5 Forces model, developed by Michael Porter. These key forces influence the competitiveness of an industry and have a direct impact on a company’s branding and marketing strategy. Here is my proposal for how Porter’s 5 Forces relate to branding and marketing, and how they can help brands gain a competitive advantage. 1 Rivalry between existing competitors: Rivalry among existing competitors is a force that directly affects a…