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Grupomar produces more than 40 percent of canned tuna in Mexico.
The tuna industry in Mexico has a value of more than 700 million dollars in the national market.
The tuna market in Mexico is growing due to the trend for fish consumption, as Mexicans seek healthy foods rich in protein.
After three months, this Tuesday an Australian castaway and his dog they finally made landfall after being rescued by a Mexican tuna vessel from Grupomar. A situation that Tuny, the tuna brand, quickly took advantage of. It was a matter of seconds before Timothy Lyndsay Shaddock, 54, Even with a cap of the brand, he will come down from the tuna boat Maria Delia Tuna.
The Australian and his dog disembarked in the Mexican port of Manzanilloafter his catamaran was hit by a storm weeks after leaving La Paz for French Polynesia.
Shaddock declared in an interview for the Australian television station Nine News, that thanks to the fact that he ate raw fish and rainwater he managed to survive. After the rescue, the Mexican crew belonging to Grupomar provided him with medical attention, food and hydration.
Tuny has always stood out for being an innovative brand, in fact it was one of the first to introduce the easy-open lid in Mexico. So it doesn’t hurt that he took advantage of this moment to advertise himself. For Tuny this opportunity was unique in terms of publicity and marketingsince the eyes of hundreds of Mexicans were on this rescue.
It should be noted that summer is a long-awaited season for many brands, especially since consumers experience significant changes in their consumption habits. Hot and sunny weather, along with vacations, influences preferences and needs. For example, one way brands adapt to summer is launching their themed ad campaigns related to this time of year, which are usually focused on promoting products and services that are popular during the holidays. Virtually advertising takes advantage of the positive feelings associated with this era to attract consumers and consequently increase sales.
hundreds of brands allocate a significant portion of their budgets to campaigns created specifically for the holiday season. One of the sectors that becomes most active in terms of advertising and marketing It is food and drink. That’s why it’s important for brands to make sure they have a strong presence in the digital environment, as a key tool in this age is the use of mobile applications.
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