“EnlazaDos, Juntos Hacemos el Camino” is a campaign presented by Thankful Dog of GRISI Pet Care, within the framework of World Dog Day, which seeks to raise awareness about inclusion, social responsibility, love and respect for guide dogs. GRISI endorses its commitment to causes that generate a positive impact on society, such as the work carried out by the School for Training Guide Dogs for the Blind IAP, who has supported for two years. “We have always seen dogs as man’s faithful friend and the joy of the house. However, with EnlazaDos we not only wanted to highlight this part,…
Author: Aurora Writes
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Since the arrival of the internet, new strategies have emerged that are transferred to the digital world, with which the results must be measured in another way. Given that, you should read the book of the day: Marketing Metrics, to learn a little more about measuring this data. The author, Alejandro Dominguez Doncel, explains in a simple reading how everything that can be measured can be improved and managed. Given this, and to contribute a little in the current business scenario, directors and marketing managers are increasingly under pressure and forced to justify the reason for their investments. Marketers know…
With the strike of SAG-AFTRA (Screen Actors Union-American Federation of Artists of Radio and Televisionfor its acronym in English) in full swing, union members have stopped make content promotions of any kind for the main studios and content transmitters (streaming), as evidenced by what recently happened in London during the premiere of the highly anticipated Christopher Nolan film, “oppenheimer”, when the cast left the room. What happened during the premiere of the new Disney movie, “The Haunted Mansion” (haunted Mansion) where in the absence of movie stars, the entertainment conglomerate relied on people dressed as fictional characters from his movies…
Lizette Weber Marketing and PR expert for campaigns aimed at children and families. In addition, Composer, Writer, Lic. In. Communication Sciences, Master in Masters in Internet Business, Entrepreneur, Humanist. In 2014 he founded the Creative Communication and Public Relations agency “Lizette Weber”, made up of multidisciplinary talents who specialize in the generation and production of content, dissemination, events, media training and public speaking, win-win campaigns, like Lizette, they are passionate about Social Responsibility campaigns
It is normal to find many of these signs of consumer loyalty to brands on social networks. The most loyal brands are those that have a real influence on people’s daily lives. In social networks we can find many of these stories. With social networks it is normal for people to show more and more loyalty to a brand. This is the case of a young man who decided to create miniature cement packages to give to his father and the CEMEX brand surprised him with a present. When we talk about brand loyalty or brand loyalty, we can define…
Seventeen marketing evaluation experts in the market mix modeling (MMM) and econometrics business published an open letter alerting the drawbacks of using platform-based artificial intelligence (AI) solutions within the market. Some of the experts include Les Binet, the adam&eveDDB group head of effectiveness, Dr. Grace Kite, founder and managing director of magic numbers, and Mike Cross, co-founder of measure monks. After examining the algorithms underlying automated models of new service providers, professionals in the sector have found severe flaws. Artificial Intelligence Is Not Enough for the Task The letter was written with a genuine intent to warn business the drawbacks…
The brand has created an improved recipe for one of its main products. The net income generated by the multinational Sigma Alimentos in Mexico reached a value of more than 149 billion Mexican pesos in 2022. By May 2023, food prices fell with an inflation rate of 9.1 percent compared to May 2023 food prices, according to Statista data. Knorr continuously works to offer products that respond to the needs of consumers in food, for this it has adapted its merchandise with lower levels of sodium and fat, so that healthy dishes can be cooked. For this they have invested…
The technology industry includes several sectors which represent 40 percent of manufacturing GDP. Currently, Samsung is the current leader in the smartphone market. During 2022, Nokia reported net sales of €6 million in 4Q21. Manzana is a brand founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 Originally called “Apple Computer, Inc”, which is a multinational corporation that creates and markets electronic products, which are: iPhone, iPad, Macs, Apple Watch, among others, which have become the favorites of many people in the world thanks to their designs, system and services. By the end of 2022, Manzana had a…
The diversification of department stores in their spaces allows them to offer better services to consumers. Palacio de Hierro competes in Mexico with stores like Liverpool in the department store segment. The Future is already in the Palace is the brand’s new proposal. Since its founding in 1891, the iron palace has become one of the most recognized companies in the world of department stores in Mexico. The store has witnessed a number of changes in the market mexican retailer throughout the years. According to Statista, in 2021, Iron Palace Group generated most of its revenues from its segment of…