Author: Aurora Writes

Digital assets are taking over the conversations of the world population. The mainstreaming of cryptocurrencies, NFTs, and Decentralized Finance (DeFi) is at an early stage. However, 2022 will be a year of new trends and changes in the ecosystem of digital assets. In the last year, hearing about digital assets such as cryptocurrencies, NFTs and Decentralized Finance (DeFi) is ceasing to be “the future” of conversations and especially of online transactions. Today IThe need to establish regulatory frameworks that limit commercial movements and that users feel safe to invest in their potential. In an effort to break down the reality…

Google Analytics 4 is the new measurement platform that the famous search engine has implemented and every marketer and data storyteller must learn to master. Google Analytics 4 is the latest update in the data storytelling provided by this platform for measuring job performance. The interpretation of data in digital marketing has become a fundamental task to understand the online medium. There are very important resources in digital marketing and the role that Google Analytics 4 applied in this exercise becomes critical, to define better digital results. Interpreting data, especially those that show the state of your digital entities such…

Recently, I was talking with some friends about the role of the person in charge of personnel in the organization, since frequently, and especially in small companies, the functions of the Chief of Personnel converge with those of the coordinator or Manager of Human Resources. And it is that, if we measure it from the structural point of view, the person in charge of Human Resources, be it the Manager or Coordinator, is the one in charge of planning, directing and coordinating all the tasks related to human talent in a company. While the Chief of Staff is the one…

Through a small truck with several passengers on board, a hotel and daycare for dogs picks up its tenants. Dogs are the favorite pets among the majority of millions of Mexican families. The canines have proven to have earned the affection in the physical and digital plane, giving entrance to the “dogfluencers”. An hotel and daycare for dogs It has caused a furor in the networks due to the particular way in which a truck passes through them. Today the population has shown a particular weakness for some furry animals that walk on all fours, run, swim and bark, the…

Coldplay has been an important element for the economic revival around concerts in Mexico. Users have thanked the unlucky one who showed them what not to do with their tickets that they want to keep. Merchandising items are strong tools to position the image of an artist or brand, as well as to increase their income. An assistant of Coldplay has tried to make a souvenir with his ticketbut ended up accidentally messing it up and showing the networks what not to do. The massive music events They consist of endless entities that benefit economically from their arrival, such as…

Papa John’s is one of the best positioned pizzerias around the world. With the help of the pizzeria, an ice cream maker chose to create a limited edition flavor that caught the particular attention of Internet users. Influencer marketing strategies could represent a good opportunity to do a type of two-way advertising. Papa John’s Pizza and an ice cream man have made a joint strategy to create a garlic ice cream for a limited time, drawing the attention of users on social networks. Today there are countless pizzerias spread around the world, to which diners have a wide range of…

The governor of a province in northern Argentina “contacted” Elon Musk via Twitter to present him with a proposal related to lithium, the mineral that has upset the CEO of Tesla due to the sharp increase in recent years. It must be remembered that lithium is key in the manufacture of batteries, the heart of the electric car industry. “Hello Elon, I am Gerardo Morales, Governor of Jujuy (Argentina)”, wrote the Argentine politician in the social network. And he added: “The two most important lithium production projects in the country are executed here with a total capacity of 80 thousand…

An entrepreneur has given a class of leadership to social networks, explaining why it continues washing dishes in their own restaurants. The restaurants are essential spaces for the daily life of millions of consumers around the world, who find in these spaces a fast, comfortable and tasty alternative to satisfy their need to eat food, with its respective added value. Whether through gourmet alternatives, those casual, thematic or fast food, the economy that circulates through these establishments manages to pay for millions of families, both from the work team of its franchises and also from those belonging to the agricultural…

Beyond the classic press actions, Public Relations find in the news one more way to position their communication efforts: newsjacking. The technique of knowing how to take advantage, in real time, of opportunities and the impact generated by news or events.