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Coldplay has been an important element for the economic revival around concerts in Mexico.
Users have thanked the unlucky one who showed them what not to do with their tickets that they want to keep.
Merchandising items are strong tools to position the image of an artist or brand, as well as to increase their income.
An assistant of Coldplay has tried to make a souvenir with his ticketbut ended up accidentally messing it up and showing the networks what not to do.
The massive music events They consist of endless entities that benefit economically from their arrival, such as the respective sponsors who are an essential part of their production, those who collect their fee by providing the spaces to carry them out, the vendors inside and outside the concert, the engineers of audio and video of them and those who are responsible for offering merchandise items with the image of the artists, among a wide variety of other elements to explore.
Taking into account all the income and jobs that these events are capable of solving, the pandemic directly affected this industry, since according to information from Statista on the number of tickets sold to attend the concerts of the main world toursduring 2020 only 13.4 million of these were sold, representing a drop of more than 60 percent on their numbers in previous years.
Despite this, the decrease in social mobility and the return of consumer confidence to attend massive events is causing this industry to gradually return to normal, offering a unique experience to those who buy tickets for go to concerts.
Coldplay was one of the bands that have made possible part of the return of massive musical events in Mexico, where thousands of attendees have attended their numerous concerts, who have enjoyed an inclusive show where the band has been in charge of constantly interacting with the public to provide an unparalleled experience.
Faced with an event of such magnitude, a fanatic has chosen to do what many, save your coldplay ticket To remember”; however, it occurred to him that he could mimic it and make himself a type of souvenir so that it would remain intact for a longer time… a fact that did not turn out as expected.
@luisferbeltran13 #Coldplay #fyp #lentils ♬ Oh No – Kreepa
East Coldplay ticket that sought to make a “souvenir” type, it was burned at the time of laminating it, since it is made from thermal paper, which the machine stained due to the use of temperature to seal it, thus ruining its creation.
Given this, users have appreciated the fact that they have shown their experience in not destroying their tickets in the same way, while at the same time they saw the action as a comical action; Among the comments we can read “calm down, I doubt anyone else would think of it”, “the smartest Coldplay fan”, “hahaha, first ticket?,” and me feeling bad because my tickets got wrinkled”, “so good that this happened to me before”, among other thoughts about it.
The merchandise items are advertising products that are created in order to promote an artist, a band, a brand, a group, among other types of alternatives, while at the same time they offer their buyers a good opportunity to remember the aforementioned figure and increase the permanence in its memory, directly benefiting its positioning and even its income.
Here is the importance of offer customers some items that could serve as souvenirssince they may be looking to pay for a physical representation of an unforgettable experience of their lives… and thus prevent them from burning their memories.
Example of brands that have managed to position their brand with articles of We have merchandising with similar Pharmacies and their Dr Simi stuffed animals, who have proven on several occasions to be an effective positioning strategy in the digital pulse, since their figure has gone through the Coldplay concert, music festivals and even recognized international actors, having better results than expected at the time of its creation.
Offering consumers a product that reminds them of an artist, brand or event of their choice is an effective positioning strategy that will transcend their memory over time.
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