Arturo Leija Arellano is the new Head of Media for Archer Troy in Mexico. Leija has more than 25 years of experience in the media planning industry, having worked at agencies such as BBDO, Universal McCann, Media Planning, Unimedios, and Starcom MediaVest Group. Leija joins Archer Troy to bring his knowledge and experience from an agency and client perspective, with the aim of creating comprehensive and effective campaigns. Mike Arciniega, Vice President at Archer, welcomes Leija’s arrival as an important addition to the company’s paid media department. Archer Troy continues to establish itself as one of the best independent agencies in the region and add talent to its ranks.
Arturo Leija commented: “Archer Troy, allows me to put into practice all the knowledge acquired from a point of view as a specialist in media agencies, but
also from the client’s point of view. Work on the same concept, in one direction and always delivering the best result. Being able to create successful campaigns in
a comprehensive process, which begins with creativity and ends with an effective media campaign.
For his part, Mike Arciniega, Vice President at Archer commented: “Arturo’s arrival is very good for us. He gets to solidify our paid media department already
complement our partners in this division, which today is also very important for the company. We know and understand perfectly the fundamentals of a format
for an idea and today we are stronger than ever with the addition of this great manager to the legion. We will celebrate your arrival in a big way and we are convinced that our
clients will notice the results immediately.”