Just a few months ago, GPT Chat was born as artificial intelligence applied to language and, in less than a year, it has already surpassed human thought. The same creator of Open AI, Sam Altman, declared that processors perform processing outside of human comprehension. In other words: the way to rationalize your thoughts have surpassed the thinking of humanity. Continuing with the quote, “the model has discovered natural abstractions that have not yet been discovered.”
It took less than a year for the AI to surpass its creators. But is this bad? Not necessarily. The computer helps those who are behind the machine. In that sense, it seems to be the same with this new way of processing the world, but it is no less terrifying to think that we are, in fact, living in some passage of Black Mirror, Terminator, I robot And till Matrix.
All these thoughts were born from Sam Altman’s statement to the United States Senate, where he was questioned about his creation. One of the most surprising responses from him was when he mentioned: “My fear is to cause significant harm to the world.” And I don’t know if at this point we should take his statements very seriously, especially when it comes to a type of intelligence that is no longer understandable even by human reasoning. Once again I think that we are in a movie, like when in Jurassic Park, the first one, Doctor Ian Malcolm tells everyone: “life opens its way” and in the end he was right within the fiction of the story.
While those predictions become real, tools, extensions and a thousand more applications that are based on Artificial Intelligence are becoming more common every day. I myself have used them to support myself as an assistant, as I have written in these lines on a couple of occasions and it seems that they have no limits. They are of great help when processing data, creating codes, designs and texts with endless variables; however, I have also noticed some somewhat “weird” tendencies that border on politically incorrect.
A few weeks ago, while looking for “random” information, I asked him about “the best music records of the 20th century”. I found it suspicious that he only included Anglo-Saxon musicians on his list. He never made the clarification regarding the type of music: he simply released the TOP 5 music albums. I immediately asked myself: where are the other genres from other countries and/or those that do not belong to the dominant culture? I immediately tried other searches related to the best artists of the 20th century. Pretty much the same thing happened. After writers and again he threw me data of the hegemonic culture. More was my surprise because my questions were precisely in Spanish, from a Latin American country, particularly.
Without going into specifics or debates, his data seemed strangely biased to me, to put it another way.
I precisely believe that as long as there is no real regulation on this type of detail, these inconsistencies will exist, as well as the lack of data or its accuracy. And the road still seems to be long, for Latin American countries, for example.
In the midst of all these debates, during the week, a great friend and colleague presented his book on copywriting: From Quixote to Digital Marketing: 13 tips from writers to create content and write effective texts. My first question to him, with all the confidence, was: why create a book with tips on how to write texts in the digital world when we have tools like GPT Chat? My friend’s response was very quick: Because the GPT Chat has not yet written a work like Don Quixote, the author of the book told me. I immediately opened up to read it and, of course, the advice is more focused on the human part, on how not to make the same mistakes that Artificial Intelligence itself often makes about style, grammar and the objective with which articles are written. texts to achieve a goal. In this sense, I thought it was a gem for anyone who wants to start making content and writing copies professionally. A book that should be, from now on, a classic of advertising in the Spanish-American world.
Although the dangers, biases and vicissitudes of thinking created by Artificial Intelligence are far from resolved, I still have the feeling of being in a movie, a fictional world where it seems that at any moment machines will dominate the planet earth.
Although I hope it never happens.