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“Brandz – Top 100 most valuable global brands 2019” places Apple as the most valuable brand in the technology market.
inside the studio “The 2022 State of IT” the state of the technology industry in the world was revealed.
Manzana, microsoft Y Google they lead the technology market with brand value and have also made unexpected business decisions.
The launch of iPhone 14 represents all of a change in the inventory of Manzana in their stores and resellers. Now it’s time to see the root of its technological maquila, India.
With the change of nationality of the iPhone 14a technological trend is growing and that is to test new commercial strategies that serve to execute resources from the hand of the brands that stand out in this market.
Apple is one of the technology firms with the highest value in this sector and, if we look at the projections of “Brandz – Top 100 most valuable global brands 2019”in the study he realizes how Manzana, Google Y microsoft lead in brand value with 612, 458 Y 410 billion dollars, respectively.
Each of these brands has tried new, and in some cases radical, strategies to keep their businesses relevant. In the case of Manzanathe latest news is that the brand has begun to assemble the iPhone 14 on the India.
“The new line of iPhone 14 features innovative technologies and significant security capabilities. We are excited to manufacture the iPhone 14 in India”, cites the statement released by the company, which established the production of the new device and hand in hand with FoxconnIn the town of Sriperumbuduroutside of Chennaiwhere the factories of the assembler are located.
We have various examples that tell us about how important the technology market has become, but the most interesting thing to consider in this segment is the result achieved in each of the measures taken.
About microsofta drastic decision that he made for the sake of his business is that he closed all his physical stores during contingency and migrated all of his inventory to his online store.
In Googlethe company has taken drastic measures within its human capital, such as running a sprint to profile the company’s employees and find out in which areas the work of four professionals could be concentrated in two of them.
All this is part of the work that brands are doing today and marks a very interesting resource in talent management, where one element never disappoints and that is the ability to better integrate unexpected business measures.
These changes are in response to trends that have been imposed in the technology market, based on projections within studies As the “The 2022 State of IT”where it is noted that the limited availability of products, logistical problems and failures in the supply chain exceeded by one 50 percent the concern of technology companies about the North American region.
With this on the table, there is a very clear aspect to take into account and that is the challenge of being able to involve the consumer in alternative measures, so that he is not a victim of current ailments, such as a market for used devices that has been promoted in the market, with surprises like Walmartwhich started with the program “Walmart Restored”where it offers second-hand technological products for sale.