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In the study “Insights 2020 – Music streaming, podcasts and radio” it was identified why a service attracts the user streaming.
Manzana is one of the leading brands in the technology market, along with brands such as Amazon.
Experience in services through apps It has become definitive to retain users.
Apple Music will launch the service Apple Music Singwith which this famous application allows users to sing in the pure karaoke style.
the market of streaming has great protagonists in this service such as Apple Music, Spotify Y Amazon Prime. The importance of these platforms becomes clear when we see the innovation they seek to provide in the experience they offer, to build user loyalty and most importantly, consolidate consumers in this segment of services, where brand communication is essential and even more relevant is knowing of the media that are testing new services, to make the audio experience one that grows.
Karaoke on Apple Music
The tool is an interesting option with which the usability of Manzana in the streaming of music, with a series of tools that help users to adjust a series of elements in the audio that they record within this function, in which the rhythms can be improved and take advantage of the lyrics of each of the functions.
“The experience of the letters of Apple Music is consistently one of the most popular features of our service (…) we already know that our users around the world love to follow their favorite songs, so we wanted to develop this offer further, to allow more participation around the music through singing It is really a lot of fun, our clients are going to love it”, explained the vice president of Apple Music Y Beats, Oliver Schusser.
As part of this launch experience of singthe platform will have 50 complementary playlists from a wide variety of genres, which seeks to add listeners to a unique experience, just as it intended Spotify with services such as songs with lyrics to be able to continue being users of this platform.
Apple Music Sing is coming in a matter of weeks with iOS 16.2 📲
It is a function that will allow you to gradually remove the voices from the songs 🎤
Added to the dynamic tracking of the lyrics, now Apple Music allows you to have 100% karaoke 🔝 pic.twitter.com/xGFkRFCRNJ
— Guille Lomener (@gglomener) December 6, 2022
“Sing with Spotify! You can see the lyrics of many of your favorite songs while you give it your all singing”, he cites part of the promotion that the platform did on that occasion for its new service.
So much Apple Music What Spotify Y Amazon Prime have become key players in the communication that is sought in the market of streamingto convert music reproduction channels into important references of the value that exists in the market, at the moment of understanding the consumer and not only that, in the way in which the experience is generated, especially before the users.
Inside of the study “Insights 2020 – Music streaming, podcasts and radio”the most important characteristics of music streaming services were identified, this within huge markets such as the United States.
Sound quality was important to 56 percent of users, while price was also important to 56 percent of those interviewed; the ease of putting together a playlist was important to 48 percent, while the ease of downloading music was important to 43 percent of users.
“For consumers, the most important features of music streaming services are sound quality and price, with 56 percent of respondents citing each of these as the most critical elements they look for when listening to music online. . Consumers also want convenience: 48 percent say the most important feature of a service is the ease of creating a playlist, 43 percent say the same about downloading music, and 36 percent prioritize ease of downloading. Discover new songs and artists. Less important was trust in the brand, the availability of video, or being able to effectively use a virtual assistant offered by a service,” he explains. Marie Charlotte Gottingresearcher of Statista specialized in audio media.
Interest in the experience in music apps has become mainstream in the market and it is in this sense that we see interest increasingly focused on consumer experiences of subscription services.