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Movement is an action of remove hiringthat lacoste implemented at the time.
Manzana is one of the most valuable brands in the technology segment, according to estimates from Statista exclusively for its subscribers.
studies like “Digital Leadership Report 2022” They realize the challenges in the lack of talent for the demand of the labor market.
Manzana will not renew for now, the position of designer of hardwarewhich for years positioned jonathan ive as one of the pillars not only of the company, but of the global creative industry.
Movement is an action that is part of a global trend, in which studies as “Digital Leadership Report 2022” in which 70 percent of organizations interviewed worldwide considered that a lack of skills prevented organizations from keeping up with changes in the segment.
“Over the past five years, more than half of the global organizations surveyed have experienced a skills shortage that has consistently held them back. The drop in skills shortages among organizations in 2020 was primarily due to the coronavirus (COVID-19) pandemic affecting companies’ ability to hire. Yet in 2022, 70 percent of organizations still experienced a technology skills shortage.” Justina Alexandra Savaan expert in security research and IT services at Statista, presenting the previous study exclusively to its subscribers.
Deserted vacancy at Apple
Manzana is left without a designer and the position made famous by the legendary Jonathan Ive will be deserted now that we know of the departure of Evans Hankeywho reached the position in 2019.
reports of Bloomberg realize that Apple did not announce the hiring of a new chief designer of hardware and as it has become common in companies, it will make a strategy of remove hiring leaving the responsibility to the design team, which will report to the Chief Operating Officer, Jeff Williams.
This action, as some analysts have criticized, accounts for the increase in responsibilities that Williams already has in the company, since in addition to being the supervisor of what is designed in Manzanais also in charge of the brand’s global operations, supply chain and customer service through AppleCarein addition to software engineering apple watch and the company’s health initiatives.
This measure is similar to what happened with lacostewhere the brand announced that the vacancy for creative director was empty, after the departure of said position from Louise Trotter, which brought creative responsibility to the team within said office. Finally and after weeks, the vacancy was filled by the former Adidas, Pelagia Kolotouros.
“With her renowned experience in developing collaborations, her ability to elevate pieces to the category of icons and her talent for connecting cultures, especially fashion and sports, Pelagia has all the assets to accompany lacoste in his new cycle of creative expression”, he said then Catherine Spindlerdeputy director general of lacoste.
About Googlein 2022 the company assured that “the design team of Manzana brings together creative experts from around the world and from many disciplines to imagine products that are undeniably Apple (…) The senior design team has strong leaders with decades of experience. Evans plans to stay on as we work through the transition, and we’d like to thank him for his leadership and contributions.”
These signs show what is important to Manzana when you decide to hire a new head designer hardware: imagine products that make sense to the ecosystem Manzana and decades of experience in the industry.
For Lacoste, it was having a designer who turns garments into icons, connects cultures and takes the brand into a new cycle of creative expression.