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Manzana is the most valuable brand in the tech world, according to Statista estimates.
Banco Azteca is a benchmark in Mexico for financial services such as its savings account called “Guardadito”
The expansion of Manzana to new financial services marks the diversification of this brand into an unexpected new segment.
Manzana already has a savings service that will allow users to experience services such as guardedthat Azteca Bank has become popular in Mexico.
The new service of Manzana It is an important indicator of what it is worth in consumption today and it is precisely the financial services branded by well-known brands that are in special demand by consumers who believe in the ecosystem of brands they consume on a daily basis.
Apple already has “Guardadito”
Guardadito is a savings account Azteca Bank that is tremendously popular in Mexico and the scheme that has been proposed is internationalized because Manzana announced that it is entering the savings segment with a service aimed at its users that complies with this scheme.
With an interest of 4.1 percent, Apple enters the savings account market, with which its financial proposal marks a new step in this area, which the technology company has carried out since it launched Apple Pay, Apple Walletyour credit card and your buy now and pay later service.
“Savings help our users get even more value from their favorite Apple Card benefit, Daily Cash, while giving them an easy way to save money every day.
Our goal is to create tools that help users lead healthier financial lives, and the addition of Savings to Apple Card in Wallet allows them to spend, send, and save Daily Cash directly and seamlessly, all from one place.” explained Jennifer BaileyVice President of Apple Pay and Apple Wallet of Manzana.
The service that bears the name “savings” does not require minimum deposits and does not have commissions for use, in addition to not requiring a minimum account balance.
Manzana It is not the only technological brand that ventures into savings with accounts that take consumers by surprise, being brands whose core is digital (technology, electronic commerce) and have imitated banking services.
An excellent example of this was given to us in Mexico by Mercado Libre, which launched a service known as Mercado Pago, which is defined by the platform as a financial technology institution that allows paying, making transfers and accessing credit, as well as paying for services. .
This platform stood out because it made an incursion into an electronic commerce platform in the financial segment and with it it took a natural step that many digital users are taking, which is the demand for services, by their well-known brands, to have financial options that allow another consumer experience.
Like Mercado Pago, Rappi is a platform for delivery which has also ventured into the financial segment and launched a card that will become an opportunity or failure for said brand.
“Rappi with Banorte launched RappiCard, its highly successful credit card, at the beginning of 2021 and today it has more than 700,000 positioned credit cards. In Mexico, Rappi is present in more than one hundred cities and has more than 98,000 registered distributors,” the platform explained on that occasion, when it presented its bank card.
Whether it is with Apple entering the savings segment, Mercado Libre with a financial technology division or Rappi with a banking plastic, the evolution of the traditional segment to unexpected ones such as the financial one, allows us to understand the role of consumption.