Through users on social networks, Apple has only needed a rumor to end ridicule and criticism of Intel, known a few years ago for being the largest chip supplier in the world.
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Apple is considered the most valuable brand in the technological world and this has been due to the innovation that has reached this market.
Social conversation is today a very important guideline to take into account when it comes to understanding the performance of a brand in the market.
There are increasingly important elements to which we have to be attentive, to define the role of a brand in the market.
TO Manzana Only a rumor that it will launch a MacBook Pro has been enough to cause Intel to become the center of ridicule on social networks, now that the value of its shares is in the red and that the possible launch of a computer with the new generation of chips produced by Apple, is supposed to hit the market.
The precedent is a terrible benchmark in Intel’s client portfolio and a reminder of how audacious it has been for some brands to grow and for others, face all kinds of challenges, to continue being an option before it, as demonstrated by the last advertising campaign launched by the chip manufacturer, where it boasts the performance of its products on brand computers that remain faithful to it by demanding its circuits.
Monday for intel
Intel had become for years the main supplier of chips for all types of brands, which have based on this product the commercialization of any number of categories, however, companies such as Apple have begun to manufacture their own chips, which is It establishes a new segment for the brand and a lousy benchmark for Intel, which has not been able to escape the mockery on social networks.
The conversation has been set on how this brand has dawned with red numbers in the stock market and in criticism of users in networks, in that in the face of an eventual launch of computers with Apple chips, Intel not only loses one of its main clients Instead, it will have to face a business trend, where big tech companies are making their own chips.
These types of trends, where we discover the opinion that the consumer has about certain technological products, help us to understand the consumer culture that exists in this regard and how from this empathy the market is being managed to change the market towards products designed based on these trends, where the consumer is increasingly involved in these trends, which are built based on products and demand for actions encouraged by the latest in the market.
#AppleEvent Intel ora pic.twitter.com/pa9HZ8tJ6u
– Giulio Brotini (@gbrotiniyt) October 18, 2021
🪦 Intel#AppleEvent
– Maximilian Wallefeld (@maxwallefeld) October 18, 2021
Sneak preview of @intel‘s stock after the #AppleEvent event today … pic.twitter.com/sz7vmSYJFU
– Daniel Hipskind (@DanielHipskind_) October 18, 2021
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