With its characteristic blue and yellow tones, IKEA opened its doors in Mexico in March 2021, where just over two thousand citizens were the first to walk the more than 23 thousand meters of the branch located on the outskirts of the Romero Rubio metro.
The Swedish-based multinational company saw the light for the first time in 1943, characterized by its business model that invites consumers to be a key part of the creation of furniture and accessories to cover all the needs of the home or other spaces, thinking in all ages.
Data of the own company They point out that at the end of August 2020, there were a total of 445 stores around the world and 220,000 employees in their ranks, however, the Mexican market arrived to join months later with the opening of its first physical store in the country.
According to Kantar Millward Brown’s “Brandz Top 100 Most Valuable Global Brands 2020”, IKEA is not only the most valuable retail furniture brand in the world, it is also the fourth most valuable retailer in the world, valued at around $ 48 billion. American dollars.
In 2019, the company made about 41.3 billion euros in revenue globally, however, in the face of the coronavirus crisis, revenue decreased for the first time in 2020, amounting to 39.6 billion euros.
With this in mind, opening its first branch in Mexico at a crucial time for retail represented a challenge that, exclusively for Merca2.0, Antonia Banuelos-León, CMO of IKEA Mexico, helped us to know and discover what lies behind the trending retailer.
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