- Amazon is currently considered the second most valuable brand in the world, just below Apple.
- In addition to online buying and selling, it also focuses on the design and development of technological innovations.
- The possibility of imitating the voices of deceased human beings was shown in an episode of the British fictional series Black Mirror.
Over the last few years, Amazon has established itself as one of the technological giants. Although one of the keys to the company founded by Jeff Bezos is innovation and it constantly presents improved versions of its products. To date, one of its emblems is Alexa and the most surprising thing is that now it can imitate the voice of any person, including those who have already died.
The company started in 1994 with a concept that seemed crazy at the time. It was an online store and with the rise of the internet it was proven that he was actually a visionary who was ahead of most of his competitors.
It is currently the leading company in the purchase and sale of products through the Internet. For its part, Statista considers Amazon as the second largest in the world, just below Apple. While as a result of the Covid-19 pandemic, he achieved an exponential increase in his income.
For its part, for some years it has expanded its market. Now it also focuses on technological innovation for the development of its own products. While today he announced a function that could revolutionize the world. It is a new version of Alexa that could imitate any type of voice.
What is Alexa?
It’s about a virtual assistant that works like a smart speaker. In the first instance, it works to play music, although over time its capabilities have increased. Now it has Artificial Intelligence and allows you to interact with users in an intuitive way. In this way, its functions range from reading the news of the day to telling jokes.
In this sense, one of the distinctive aspects of this option is that Alexa has a female voice. It is an aspect that has not changed since its launch but now it will be different.
Through a press conference, Amazon announced that the device’s Artificial Intelligence system is undergoing training to be able to adopt the voice of any person according to the user’s preferences.
In this way, the assistant will be able to detect the timbre and transposition characteristics of someone’s voice and imitate it. The most important thing is that there will be no limitations, therefore you will be able to reproduce voices of those who are no longer alive.
According to the senior vice president of Amazon, Rohit Prasad, the idea came from the suffering that people have had during the Covid-19 pandemic. Since then millions have lost relatives and loved ones, so it is hoped that this new innovation will help them on an emotional level.
From fiction to reality
There is still no date on which this new version could be available, although the news immediately attracted attention. In fact, several users have observed the resemblance it has to a chapter of the fictional series Black Mirror.
This is the chapter “Be Right Back” where the protagonist has trouble overcoming the mourning for the death of her boyfriend who died in a traffic accident. As a solution, she hires a service that allows her to receive access to her partner’s old messages. The Artificial Intelligence shown is so powerful that it allows voices to be reproduced, but now it will not only be in fiction but can be obtained in the real world.