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What started out as a humorous video on TikTok has turned into a lousy e-commerce experience.
An Amazon deliverer has become the main brand ambassadors for the e-commerce platform.
Exhibiting brands through unusual moments warns us of the importance that digital media have, to know each aspect of a brand in all kinds of contexts.
A woman has been the last installment of a amazon delivery man and the fact has been captured by the bad luck of the online sales brand, which has become a benchmark in the market due to the electronic commerce system with which it has established itself in countries like Mexico.
Amazon’s commitment today has built it as one of the most valuable brands in the market and the fact captured, where a woman outside the company gets out of one of its trucks calls into question the brand and the delivery protocols that carried out, especially when we continue in a contingency, where hygiene and care in the products that are delivered is essential.
A delivery displaying to Amazon
A bad delivery has exhibited Amazon and the brand has to improve its practices, this at a time when it seems critical to develop tasks that help us understand the value there is in an experience.
Through a TikTok video a video has been shown, whose humorous intention has ended up being a bad experience for Amazon, exhibiting the bad practices of a brand, at a time when the greatest care and hygiene must be taken in products delivered, so keeping people out becomes crucial.
The video that has been shown without exhibiting context of why a woman descends from the back of the Amazon truck, reminds us of the challenge that exists in the e-commerce platform of being able to improve its practices, since the fact has become as a pretext for all kinds of criticism.
After the revelation of the video, one fact is very clear and that is that Amazon delivery people are the main ambassadors of the brand and every aspect in which they are exhibited on social networks becomes a vitamin for the digital native brand or a terrible episode that reminds us of the challenge of being able to improve ever more audacious practices in the market.
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