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Only within Mexico City it is estimated that there are around 60 thousand taxis in operation.
Just over 91 billion people regularly use public transportation in Mexico.
Public transportation in Mexico is one of the most polarized issues, since for many this service is considered inefficient, to a lesser degree; however, they provide a gently important service for the mobility of millions of people, who sometimes find themselves with a “plus” whether decorative or service, which is why an entrepreneur goes viral by generating doubt in a user “I don’t know if I’m in a taxi or in Oxxo.”
During the second semester of the year in quartz, it was announced that just over 91.2 million people use public transport on a regular basis, this within its different modalities, such as taxi services, which, it has been registered that there are just over 60 thousand in operations, this only within Mexico City.
Service that competes directly against a private platform such as Uber either Didiwho register a user base of just over 8 million users, and about 20 thousand driving partners and 10 million users and nearly 350 thousand drivers, respectively.
Derived from the global crisis that affects a large part of the economic sectors, there was a significant increase in the number of taxi drivers, both regular and irregular, as well as within the driver base of the different platforms, who registered an increase of up to 50 percent, in their labor base.
That is why it is increasingly important to implement strategies that help position themselves within the taste of users, with the intention of offering new and better shopping experiences, as shown by a network user, who turned a taxi driver and entrepreneurfor not knowing if he was in a Taxi or in an Oxxo, since in addition to providing a transportation service, the driver had various products, such as: potatoes, water, soft drinks, variety objects and even movies, that for provide a more comfortable and unconventional trip.
I don’t know if I got on the uber or entered the Oxxo pic.twitter.com/1h7n6GCSfo
– YouTube: BorrachosVIP 👾 (@SoyBvip) October 20, 2022
As can be seen in the publication, sometimes, offering something extra resolute in the perfect opportunity to provide a good experience and improve the perspective of the different sectors, as another user shows, who points out as a transport driver, placed a small shop inside the unit, with which, in addition to offering a “more” to its users, generate an extra income to your family economy.
@rickvidalYesiiiiiiiiiiii…..think 🤑 how to win +♬ Pentagramm – Brutalismus 3000
For both users and consumers, the extra experiences allow the generation of organic links, with which not only the perspective of a brand or service is improved, but also the positioning is increased, which provides direct profits.
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