Keeping informed of the most important news that occurs in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocket, reputation or experience of brands and their consumers; For this reason, Merca2.0 allows you to obtain the best information to always be one step ahead.
MEXICO
PatPat arrives in Mexico with his World Cup campaign. The renowned children’s clothing e-commerce brand, PatPat, decides to launch its first campaign in Mexico “¡Score!”. Campaign that alludes to the most important Soccer Tournament that will take place at the end of November and is celebrated by all the families of the world. patpat was founded in 2014 by Albert Wang (CEO) and Ken Gao (COO) in Mountain View, CA. when Ken was expecting his first child discovering that the children’s clothing industry lacked functional and fashion options, so they decided to create a shopping platform so mothers could find great deals for themselves and without spending a lot of time and money. Today, with its market promise to users of finding good quality clothing, with exclusive designs and above all at an excellent price, it has caught the attention of Mexicans, making Mexico one of the countries with the greatest growth potential for the platform. . For this reason, PatPat announces its “Guess and Win” contest to support the spirit of the game during the World Cup with its “¡¡Score!!” campaign. The rules are simple: Participants vote for the teams they support when they shop at patpat.com using PatPat Membership Reward Points. The 1st place winner will receive a $3,000 USD credit, 2nd place will have a $2,500 USD credit, 3rd place will have a $2,000 USD credit and 4th place to 18th place will have a $1,500 USD credit to their direct wallet! PatPat to enjoy what you like! “We are ready to celebrate the 2022 World Soccer Game with our ‘Score!!’ campaign,” said Anthony Tsai, CMO of PatPat. “We will continue to provide beautiful, comfortable and durable clothing for all Mexican soccer fans and their families.” In conjunction with the “Score!!” campaign, PatPat will also be showcasing its latest football-related family clothing sets, the excellent quality and value for which the brand is world famous. These products provide global consumers and soccer fans with a modern way to celebrate during the tournament. Sizes are available from newborn to adult XXL.
Digibee presents its new platform: eiPaaS. Digibee, international technology leader with a solution that simplifies the integration of critical systems in organizations, officially presented its Business Integration Platform as a Service (eiPaaS) in Mexico City. At the press conference, Andre Campos, Digibee Field CTO, spoke about how IT departments have evolved today, since now, in addition to being a business enabler, they have become generators of results. However, he explained that to achieve this goal, companies need to adopt a modern integration architecture that eases the transition to the digital path. One of the main challenges that companies are facing in relation to integrations is the large number of different technologies, which causes a lot of development time and high implementation and maintenance costs. Other challenges are working with legacy systems, the need to adopt new technologies and maintaining customer loyalty. For a large company that has many applications from various providers, such as SAP, Oracle or Microsoft, in different areas of the company, which are in the cloud or on premise, it is very complex to manage that amount of data and systems. Integration is critical to digital transformation, but it is challenging. To face it, Digibee created the Integration Platform as a Service or Enterprise Integration Platform as a Service (EiPaaS), designed so that platforms and applications can talk to each other, since it connects data from one side to another much faster, safe and with a significant cost reduction. Gartner He pointed to the total experience as one of the main trends and estimates that by 2026, 60% of companies will have to transform their business models to generate an advantage that is difficult for their competitors to replicate. “The adoption of new capacities in the IT areas implies an important approach to the cloud, the modernization of applications and, above all, relying on an effective integration platform,” Andre Campos specified. For his part, Humberto Ballesteros, Commercial Director of Digibee for Latin America, commented: “Regarding digital transformation projects in companies, according to Gartner, 50% of the time and costs go into integration, for which It is essential to have modern integration platforms, such as Digibee’s”.
Alsea and Uber Direct They will deliver purchases in 30 minutes. Alsea, the leading operator of “QSR” Fast Food establishments, Cafeterias, Casual Dining and Family Restaurants in Latin America and Europe, entered into an alliance with Uber Eats so that, through its Uber Direct technology solution and its network of registered delivery partners, in the app, customers who place orders in WOW+ Y Starbucks Rewards Receive your products in an estimated time of 30 minutes, after completing the purchase and with the possibility of tracking your shipment in real time through a link from the platform. The home delivery channel maintains relevant growth in the company. In its 3Q22 results report, Alsea reported that its delivery channel increased 14.8% in sales compared to the same period of the previous year, exceeding 2,900 million pesos and registering more than 11 million orders, with a participation of 16.7 % of its consolidated sales. The alliance takes place prior to the framework of the December celebrations, anticipating serving thousands of customers who use the digital platforms of the Mexican company that has more than 2,200 units in Mexico of brands such as Domino’s, Starbucks, Vips, Burger King, Chili’s, Italianni’s, PF Chang’s, The Cheesecake Factory and El Portón. “At Alsea we work to exceed the expectations of our customers, both those who go to the establishments and those who consume at home, purchasing the products through our digital platforms, for which we are convinced that the alliance we forged with Uber Eats will contribute to fulfill our purpose of delivering happiness and experiences full of flavor in an agile and timely manner”, commented Pablo De Brito, Commercial Director and Business Development of Alsea. The alliance between Alsea and Uber Eats is enabled thanks to Uber Direct, Uber’s tool focused on making last-mile deliveries of companies that sell their products within their own sales channels such as web pages or applications, through the network of Nearly 200,000 delivery partners and drivers who use the Uber platform. With a presence in 14 countries, Uber Direct represents an opportunity for establishments to take advantage of their existing resources and connect to the broad base of delivery partners registered with the Uber Eats app, adjusting to the needs of the product and customer expectations. “Uber Direct was born as an alternative for both large corporations and SMEs to increase their sales through online channels and leaving the delivery of their products in the hands of Uber Eats. We are proud of the level of adoption that our solution registers in the Mexican market, with a 14x growth in trips requested through the app compared to 2021, and we are excited to collaborate with hundreds of clients in Latin America, who, like Alsea, deposit their trust in us to advance our mission of creating opportunities for all who use our platform”, said Natalia Castañeda, Director of Uber Direct in Mexico.
UNITED STATES
Snapchat dresses Bitmoji in World Cup jerseys. Just a few days before the World Cup begins, Snapchat updated the wardrobe of digital avatars Bitmoji so you can dress your own ‘mini-me’ with the official uniform of the Mexican National Team. It’s part of a collaboration with adidas to live the World Cup party and show your support in a unique way. The collaboration with adidas includes 7 World Cup team kits. You could not miss the local uniform that Mexico will use, inspired by pre-Hispanic cultures! Here we tell you how to put the green shirt on your avatar, as well as ‘Chucky’ Lozano, Raúl Jiménez and Andrés Guardado. The first thing you need to know is that Snapchat has a feature that allows you to create your own digital avatar with 3D graphics and Augmented Reality. Can you imagine creating your animated character like in a video game or a movie? It’s very easy to do it on your cell phone! Best of all, you can customize it however you want. The app allows you to choose the physical appearance of your digital avatar, called Bitmoji. You can define his facial features, complexion, the type and color of hair or beard, and even accessories such as his glasses or piercings to your liking. In addition to Mexico, the Bitmoji wardrobe already has the uniforms of Germany, Spain, Argentina, Japan, Belgium and Wales available. Thats not all! You can also include your Bitmoji avatar in chats with custom stickers. It’s very simple, because the app automatically links your avatar and those of your friends to create stickers. You just have to look for them in the lower menu within each chat. Do you want to give more life to your avatar? You can take him to explore the real world with Augmented Reality Glasses. These animated experiences work with the rear camera of your cell phone, you can place your character in any scenario you want.