alpura plans bet by the end of 2023 on the dairy market in the United States. “It is an opportunity that we see attractive and relevant, there is this nostalgia for Mexican products and it is an opportunity to which we have to react,” said Francois Bouyra, General Director of Grupo Alpura.
Alpura is a Mexican company that has been offering high-quality dairy products for 50 years, which has earned it recognition with the Seal Mexico Supreme Quality for his contribution to the development and strengthening of the agricultural industry in Mexico.
This Tuesday, the brand spoke at a press conference about the growth they have in development towards other markets, as well as the bet on the player André Pierre Gignac to be the face of the ‘Lechendas’ movement and the adoption of functional beverages for its beverage portfolio.
MMA designated as President of its Board in Mexico to Pablo Sánchez ListeCDMO & CCO of L’Oréal Mexico.
“We are proud to have Pablo as leader of the Board of Directors of Mexico. We are sure that he and all the members of the Board are ready to offer a high value to the community through diverse ideas and projects”, expressed Fabiano Lobo, General Director of MMA in Latin America.
Pablo Sánchez Liste has worked at L’Oréal since 2015. As CDMO at L’Oréal Mexico he is in charge of Digital Transformation, eCommerceMedia, CRM, Website Performance, Advocacy, Consumer Markets Insights and Consumer Care Center. As CCO, he is also in charge of Communication, Public Affairs and Sustainability. Beyond his corporate experience, as a consultant he has worked for: Heineken, Budweiser, Nestlé Waters, Danone, Pernod Ricard, PricewaterhouseCoopers, Deloitte, Renault Trucks and Lenovo.
The new members of the MMA Board of Directors in Mexico will contribute vision to the local ecosystem and provide tools that facilitate spaces for exchange and dialogue in order to promote innovation and growth in the industry marketing:
Matías Carracedo, Advertising Director of Ads Market.
Héctor Rodríguez Morejón, Logan Direct Sales.
Jesús Benitez, VP of Expansion of Adsmovil.
Francisco Reyes, Rappi Country Manager Mexico Revenue.
Laura Corral, Director of Sales for Latin America at Pinterest.
Raquel Lae, Head of Sales Mexico and North LATAM of VidMob.
Daniele Cavalcanti, Sr. Marketing Director, Latin America North Kenvue, part of the Johnson & Johnson family of companies.
Cinthya Urbina, Head of Marketing Data at ABInbev.
Rodrigo Diaz Wadskier, Marketing Director Mexico, of Motorola Mobility (part of the Lenovo company).
Carolina Méndez Acosta, Director of Plant Based Marketing at Silk México.
VMLY&R Commerce and Shell launched the new campaign for Shell V-Powerwhich tells the evolution and benefits of Shell V-Power as a new fuel that cleans 100 percent of the critical parts of the engine in a single tank, giving the car more power and acceleration.
“We had this challenge brief Incredible, those launches that occur every 4/5 years and with a product that has such a great benefit to tell and continue building closeness with people. The process led us to develop the campaign concept ‘Your car and you at 100’a comprehensive campaign that has different messages on platforms and media such as: Cinema, TV, Radio, Activations, Digital Activations, VP, Point of Sale and influencers“, said Georgina Roccatagliata, General Director of Accounts of VLMY&R Commerce Argentina.