- Average Cannes Lions Advertising Festival 2022.
- The organization is announcing the shortlists for the PR, Creative B2B, Creative Data, Direct, Media and Social & Influencer categories.
- In PR, there are seven finalists from Brazil, four from Argentina and one each from Mexico, Costa Rica, Peru, Chile, Ecuador and Honduras.
The third day of the Cannes Lions 2022 awards encourages us to think that there will be more lions for Latin America.
The most important advertising industry festival in the world reaches the middle of its annual edition this Wednesday, June 22, with the publication of key shortlists, such as those of PRCreative B2B, Creative Data, Direct, Media and Social & Influencer.
Short lists are also being announced in creative effectiveness and in Creative Strategy.
The Latin American campaigns at Cannes Lions that will go for their lions in PR (strategic and creative communication) are the following:
Shortlist in PR: Cannes Lions 2022
Mexico
Audio Guides Of The Truth
2022 Yankuik Anahuak Foundation For The Rescue Of Mexican Heritage Made Mexico
Culture & Context > Breakthrough On A Budget
Brazil
Heinz March Edition
2022 Institutional Africa Ddb São Paulo
Food&Drink
New Iconic Kisses
2022 Free Market (Ebazar) Gut Sao Paulo
Social Engagement & Influencer Marketing > Content Creation & Production
Heinz Hidden Spots
2022 The Kraft Heinz Co Gut Sao Paulo
Social Engagement & Influencer Marketing > Content Discovery & Amplification
The Foamy Haircut
2022 Brahma Beer Africa Ddb São Paulo
Social Engagement & Influencer Marketing > Innovative Use Of Influencers
The Refugee Jatoba
2022 Institutional Africa Ddb São Paulo
Excellence: Pr Craft > Public Affairs & Lobbying
The Uniform That Never Existed
2022 Centauro Tracylocke Brazil São Paulo
Culture & Context > Local Brand
Stuck In The 80s
2022 Abinbev – Guarana Antarctica Soko São Paulo
Culture & Context > Challenger Brand
Argentina
The Friendly Breakup Collection
2022 Fc Home & Deco Wunderman Thompson Lima / Talkability Argentina Buenos Aires
Consumer Goods
Behind The Most Important Job
2022 Navent Together with Buenos Aires
Consumer Services / Business To Business
I Don’t Remember
2022 Alma Today Buenos Aires
Not-For-Profit / Charity / Government
Behind The Most Important Job
2022 Navent Together with Buenos Aires
Culture & Context > Corporate Purpose & Social Responsibility
Costa Rica
disability rally
2022 Conapdis Jotabequ Gray San José
Not-For-Profit / Charity / Government
Honduras
Morning After Island
2022 Strategic Group Ge Pae Ogilvy Honduras Tegiucigalpa
Not-For-Profit / Charity / Government
Peru
The League Among All Leagues
2022 League Against Cancer Vmly&R Lima / Orange 360 Lima
Social Engagement & Influencer Marketing > Innovative Use Of Influencers
Chili
The Legacy Of Tomii11
2022 · Our Children Foundation · Bbdo Chile Huechuraba / Tironi Y Asociados Santiago
Social Engagement & Influencer Marketing > Innovative Use Of Influencers
Ecuador
Unlucky Sponsor
2022 Cris-Sal Paradais Ddb Guayaquil
Culture & Context > Local Brand
The medal table after the first two days of awards:
This Wednesday, June 22, the winners will be announced in Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Innovation and Mobile.
Also the lions in Creative Effectiveness and Creative Strategy.
Now read:
DDB Mexico in Direct shortlist for the We Capital brand.
Burger King Mexico after winning León at Cannes Lions: “We Believers did it”
Residente wins Grand Prix at Cannes Lions and shares victory with Mexico