Keeping you informed of the most important news that occurs in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocket, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead.
MEXICO
Santander-ViX+ alliance opens new offer. Banco Santander México and ViX+, the Premium level of the platform streaming (SVOD) of TelevisaUnivision, established an innovative alliance that, for the first time, will bring customers an offer that combines banking and entertainment promotions, opening a pioneering option in the market. With this alliance, Santander Mexico debit or credit card customers will have a preferential offer when subscribing to ViX+ and a program cash-back that in the case of credit cards, it reimburses 100% of the subscription corresponding to the first monthly payment and 50% in the case of debit cards, while at the same time they will be able to learn about the latest entertainment content that ViX+ offers. Andrés Araiza Aguirre, Executive Director of Payment Methods at Banco Santander México, commented that “this alliance with ViX+ represents the first time that as a bank we have joined forces with an entertainment platform in order to bring a differentiated offer to customers. We understand the growing importance that content services on demand has for our customers, therefore associate the power of banking services with this important service of streaming in Spanish, and with a special subscription offer, opens a pioneering option in the market”. For his part, Adam Waltuch SVP Streaming Partnerships of TelevisaUnivision, highlighted that “this alliance with a bank of the size and prestige of Banco Santander strengthens our presence and distribution offer in Mexico. We are very pleased to have the opportunity to partner with a bank that shares the vision of innovating and providing its customers with access to services of the highest quality, such as ViX+”. ViX+ is the premium tier of ViX, the first large-scale streaming service created specifically for the Spanish-speaking world. ViX+ offers the largest amount of content originally produced in Spanish. including original series, exclusive movie premieres, premium sports and more. The opening offer of this alliance for subscriptions with cash-back It will be available starting today and it is expected that during 2022 a large number of customers will access it and take advantage of the benefits.
Nevería Frody calls to adopt a plant. #GreenFriday is the name of the new campaign with which Neverías Frody seeks to motivate his friends to adopt a plant to invite people to raise awareness about caring for the environment, since according to the World Health Organization (WHO), every year 14,700 people die in our country from diseases associated with air pollution. Frody invites his consumer friends to purchase a succulent as a gift, every Friday from August 19 to September 9 when they buy one ball or more of its new VainiMundi flavor, which has a colorful presentation that alludes to the colors of planet Earth to invite its consumers to reuse Frody’s biodegradable cups as a pot for succulents and thus be able to give the cups a useful life before having to pollute the environment. “It is scientifically proven that having plants inside any closed place makes people feel more relaxed and productive. A study from the Royal College of Agriculture in England showed that a group of students paid 70% more attention than when they were taught in classrooms with plants. Seeing them, caring for them and breathing their clean air makes students pay more attention and have better mental health, so at Frody we want to encourage the adoption of these plants and any other species and type among the community to have greater awareness of the care of our environment”, said Beatriz Rodríguez, CEO of Frody. If you want to buy a plant when buying VainiMundi ice cream, the branches where you can find the succulents are, according to the delivery schedule: South Zone, Friday, August 19, in Coapa and Ajusco branches; East Zone, Friday, August 26 at Los Angeles and Lomas Estrella branches; North Zone, Friday, September 2 at Clavería and Industrial branches; and Zona Poniente-Centro, Friday, September 9 at Roma Norte and Narvarte branches.
Amazon Mexico has a new member. Amazon Mexico announced the addition to its ranks of Gabriel Mas as the new Consumer Marketing leader for the store. The marketing and product management expert arrives with the mission of driving demand for Amazon Mexico products and services, and will lead all facets of the brand, from creativity, media, sponsorships, automated marketing, and Amazon Prime membership. Gabriel joins Amazon Mexico after five years at Amazon Global Headquarters in Seattle, United States, where he led a team leading strategies to grow global sales of devices associated with Fire TV, through a vision of marketing and product management closer to the customer. For Gabriel Mas, joining Amazon Mexico leading all consumer marketing efforts represents “A great opportunity to continue promoting the benefits of commerce in Mexico, which has enormous potential to continue growing. At Amazon, we want to continue offering the best shopping service to our customers, as well as to new customers, and I am convinced that the value offered by the brand can positively impact consumers.” The incorporation of Mas into the ranks of Amazon Mexico occurs in an environment in which trade is stronger than ever, with sales driven since 2020 by the pandemic, and which have maintained an upward trend, registering growth levels on par with from countries such as India or Brazil, according to information from the Mexican Association of Online Sales. Before his position at Amazon, Gabriel served as head of Marketing at Samsung for the software and services units. He held leadership positions at Samsung’s headquarters in Korea, and in the United States, including directing marketing for the Galaxy brand’s global product launch.
GERMANY
DHL Express enables the use of virtual wallets and payments. For DHL Express, digital transformation and constant innovation is the way to respond to the needs of an increasingly demanding and connected market. The company continues to bet on technology to deliver better experiences to its customers, which is why it has improved and enriched the services of its portal MyBill.com incorporating the possibility of using virtual wallets and automatic payments. MyBill is the electronic invoicing portal that DHL Express makes available to its credit customers so that in one place they have full online viewing and management of the financial documents they have with DHL and, also, they can download reports, manage accounts, do payments and have total monitoring and transparency in their operations. According to the XI Edition of the Trends Report In Means of Payment of Minsait Payments, Mexico is the country with the highest increase in the frequent online shopping population that -at least once a month- makes purchases online (from 2021 to 2022 it increased from 46.7% to 56.5 %) and their preferred shopping channels are smartphones and personal computers. As of today, the portal MyBill evolves to offer customers a better experience, faster and more efficient enabling new functionalities to facilitate the process and save time when it comes to paying your bills. Virtual Wallets: with this service, customers will be able to register their favorite means of payment (Visa or MasterCard) within their virtual wallets to be able to use them when making a transaction, with a single click, without the need to re-enter the payment details. your cards over and over in each session. Automatic Payments: Customers may choose to enroll their accounts in the Automatic Payments program and when bills are due, MyBill will automatically apply the payment to the method selected by the customer within their Virtual Wallet. MyBill on APP: Customers will now have the option to run certain basic MyBill functionalities from the DHL Express App.
UNITED STATES
Netflix has this “special benefit” in subscription with ads. New information has been revealed about the plan with announcements that Netflix would be about to launch and with which it seeks to join the consolidated category of streaming content supported by advertising, with a special benefit that it reserved, for those who choose to subscribe to the model with advertising. Information released by Bloomberg revealed that the ad plan in Netflix, will not show them in movies that recently hit the platform, as a way to attract filmmakers to bring their titles to the platform. The ads would only be shown when the titles have been in the platform’s catalog for a while. The idea of shielding the premieres of tapes that appear in Netflix It is an operational movement with which the platform creates a new consumption habit on its platform and not only that, it determines crucial activities for the brand, especially now that it is in open competition with options such as Amazon-Prime either Disney+which have become names that, due to their brand impact, resonate as competition for the streaming Leader. It will be important to see the direction taken by the publicity advertised in Netflixonce the platform formally announces its subscription option and the first experiences begin to register, from users who turn to this medium to see how the experience works.