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An exotic Yakult-based drink caught the attention of consumers, due to its strange name inspired by a trick.
The play on words and the presentation of the product have highlighted the creativity of the users.
This could make it clear that the products can also afford to play with the picaresque side of Mexican culture.
Mexican entrepreneurs have managed to charm their buyers with different revolutionary ideas; In many cases, their ingenuity has made us see established brands differently. On this occasion, a user viralizes the Yakult brand due to the play on words and semantic relationships known as “albur”.
Yakult Honsha is a Japanese company engaged in the manufacture and sale of food, beverages, cosmetics, and pharmaceuticals. According to fiscal year 2020 estimates, the domestic food and beverage business segment of Yakult Honsha Co., Ltd. generated the highest revenue share, accounting for more than 50 percent of total sales.
This, in net salestranslates into income of 385.7 billion Japanese yen, up from 406 billion yen in the previous fiscal year.
According to the company’s own data, more than 35 million bottles of Yakult every day in 38 countries around the world, a fact that has made the brand a benchmark in its sector.
A Facebook entrepreneur shared his new project based on a derivative of the Yakult brand which bears the name “Eyakulada”. The user took advantage of the brand name to develop an attractive name for its consumers, inspired by a play on words and a trick. The drink consists of a drink based on this product, but with a much higher proportion.
At the same time, ice and what appears to be gelatin are added. The product has been featured in a Facebook group known as Gardens of Peace and surroundings.
This product challenges the picaresque and inventiveness of Mexico, Well, the name that alludes to ejaculation has surprisingly managed to charm users, who have been willing to buy this drink, which is sold, according to the description, in “2 for 80 pesos”. While some did not miss the opportunity to show their ability with Mexican slang, some others highlighted this proposal for its innovative presentation and for turning the Yakult brand around to create its own “seal”.
The product has been so popular that in a matter of hours it has found its way onto other social networks:
Who to give us some ejaculations???? pic.twitter.com/wVnB1sGeAz
— devil 🪐 (@yoshiokkai) April 21, 2022
These are some of the comments retrieved from the social network Facebook:
Those who had no childhood: How to make money with such a stupid idea. All of us who like Yakult and aren’t afraid of dying of diarrhea: How not to make money on such a brilliant idea.
They are very famous. Here in Reynosa you already know them!!! By the way where are they from???
Apa’ little name. Be more creative and do not alburien. What are they going to call Cool Aid? (whole)? Like the mango ones that they call bossed when they should be bossed. They go overboard!
I wouldn’t be able to tell if I liked it because of the ejaculation joke or because I really felt like it hahaha. Pull.
Definitely offensive or not, this is one of the best examples of what consumers can do when love for a brand has been hard earned. Let us remember that the Mexican public is famous for its funny and strange combinations with well-known foods. We already have the “dorilocos”, the “licuachelas”, “the crazy potatoes”, “the dead bread thread”, the “Bacardi ice creams” and the unforgettable “gomiboings”, which now represent their own linguistic referent. Meanwhile, the video has 97 thousand “likes” and more than a million views.
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