Within communication, trust is everything, since without it no type of content could be generated that correctly impacts potential consumers, which is why social relations play an important role, in addition to each Once again, private life has begun to lose ground on social networks, positioning itself as one of the main tools that creatives, consumers, managers and firms in general have to publicize their positions and strategies.
And it is that, in this hyperconnected era, it is no longer enough to have great ideas, if they are not clear, because the objective is to generate an empathic analysis of information and have a more holistic approach to people, which is what brands need to generate engagement and facilitate conversations.
“He has been learning from the marketing industry for the last 20 years, both on the client and agency side. He has gained extensive experience leading teams in multiple areas, working at Kantar as a quantitative and qualitative researcher, at Mondeleze and Danone as Consumer Insights & Strategy, and at Havas Media and GroupM as Strategic Planner and Director of Customer Service”, says Armando Córdoba. , CSO (Chief Strategy Officer) Latam.
Within the current context, teamwork is a pillar of the new normality, since the forced social distancing demonstrated how intercommunicated society is, something that enhanced every aspect of an operational process and the development of comprehensive solutions for the problems of brand business.
This is how Cynthia Trejo explains it, who, being one of the faces of HCM, as Clients Team Director, performs the direct connection with clients and generates strategies of approach and fidelity in media coordination, in order to achieve the best performance of campaigns and maximize two poles that characterize the agency: innovation and growth.
With these values, the independent network has managed to transmit its own ideology to its more than 60 professionals, located in Mexico, Argentina, Chile and the US, who also meet an interdisciplinary profile that makes them perform and professionalize as developers, mathematicians, specialists in innovation and even creatives, which not only brings dynamism to the industry, but also a particular vision of the targeted audiences.
However, no team is complete without experience, since it is this that gives confidence to clients, users and the work team. This is also demonstrated by Paulina Cardona, who, with just over 10 years of experience, managing global accounts as digital head in Mexico for accounts such as CHANEL, Tiffany; Co, Netflix, UPS, PANDORA, Church; Dwight, among others, today is the Digital Director of Human Connections Media for brands such as Peñafiel, Inmuebles 24, Banco de México, Scribe, and more, achieved extensive expertise in managing strategy, planning, creativity, negotiations, investment control, and team management and innovation in differentiated channels.
Like any social process, marketing and advertising is closely intertwined with emotions and feelings, so putting a face on the creatives who carry out these campaigns allows not only to add the human factor to the strategies, but also to generate links organic in the positioning of each strategy.