Adidas NMD S1 MAHBS: this is the new Pharrell model, inspired by well-being

Pharrell and his collaborations with Adidas add up a lot in terms of the natural, simple, positive lifestyle. That is why, with the brand human race As a flag, it launches a new model of sneakers: Adidas NMD S1 MAHBS.

born as Pharrell Lanscilo Williams, this rapper, composer and record producer became one of the references of music composing songs like Get Lucky and Lose Yourself to Dance for Daft Punk, in addition to their extraordinary hit Happy And success blurred lines, with Robin Thicke.

The 49-year-old (!) American began his collaborations with Adidas in 2015: for July 2016 the Adidas NMD Hu went on sale, with the aim of “exploring humanity and celebrating diversity around the world”.

Since then, Pharrell’s sneaker production has been on the rise. And in January 2023, the Adidas NMD S1 MAHBS.

So are the Adidas NMD S1 MAHBS shoes by Pharrel Williams

What is the origin of this new nickname? The singer explains it, quoted by Sneaker News.

“MAHBS represents another opportunity to be the expression of a group of humans, a mafia. But we want to take these expressions and appropriate them for good. Positive propaganda, if you will,” Pharrell said.

“It is a hybrid of innovation and work to get things done, to inspire”, he adds. “And when you see the Humanrace brand, it’s not just to let you know it’s owned by this brand. It is a nod to our intention around the future of well-being”.

The silhouette works with a streamlined upper construction, off white. While adjacent beads are lined with a lighter and gray finish, that complements that of the tongue and the neck.

the deep blues Both the Humanrace logo and the spectacular spray-painted heel stand out.

Sneakers Adidas NMD S1 MAHBS They are on sale from this week, through the portal of adidas, human race and select retail stores. Its price: 230 dollars.