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Statistical conducted a study exclusively for users, where it revealed how many consumers demand services of apps focused on fitness.
The study “Consumers want it all” it measures how much an experience weighs on a purchase and measured it with the store experience.
inside the studio “Future of Shopping Global Report 2021” the weight of the experience was measured, but to make purchases online.
Inditex is among the most recognized companies in the world for dominating the clothing market with brands and now with apps, which make the segment fitness a crucial element in the expansion of its services with the consumer, as a apps fitness of oysho with which it competes with Nike Y Adidas.
Under this logic, a very important concept has been patented before the consumer and it is the one that has to do with the way in which brands think about the way in which they innovate in the market.
There is a consolidated industry of fitness appsaccording to projections of Statistical exclusively for its subscribers, where it is warned that it will reach income by 15 thousand 490 million dollars during 2022.
This scope is an interesting element to consider in the market and sets a benchmark for how brands find in this technological diversity an opportunity to interact with the consumer.
We have already seen it before with actions based on innovation with the consumer, hence experiences are key and the brand ecosystem becomes innovative with the consumer.
Faced with these challenges, a unique role has been defined before the consumer, which is the opportunity to perform valuable activities such as those that have to do with the way in which developments such as the famous Nike Appwhich is without a doubt a benchmark of how important it is today to have options where the consumer can touch base with a brand outside of their store, their online site or their social networks.
This ecosystem that includes activities for consumers has led even technology brands such as Apple to now have a fitness service through an app, with which subscribers can carry out guided activities to meet physical activity goals.
Oysho and its entry into the fitness market
the input of oysho to the market fitness occurs at a crucial moment for the brand, now that it serves to Inditexto enter an innovative segment before the consumer and not only that, it patents very clear tasks of how to identify itself in consumption before the market.
If we see a insight that has been revealed in marketingthere is a very important point to consider today and it is the one that has to do with the way in which brands are defining weighty tasks before the consumer, when he manages to make purchase decisions.
Just checking the study “Consumers want it all” we can deduce that the experience is key in the purchase and it is that the 33 percent of consumers said they manage to enjoy the in-store experience.
The experience factor determines much of the sales opportunity for a brand, as the research has warned “Future of Shopping Global Report 2021”in which reveals that the experience once again becomes a key guideline to get a consumer to decide on a purchase because the 56 percent of those surveyed said they did so because they could buy at any time of the day.
There is a clear commitment to the market fitness and to this extent tasks have been established, which serve to understand consumption and the most important thing in this is that there are revealing challenges before which weighty resources have to be defined in marketing.
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