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Activision was the biggest purchase in the video game industry, for $68.7 billion.
In 2021, Activision Blizzard reported US$8.8 billion in revenue.
It is expected that by 2027 the value of the video game industry will increase by about 141.6 million dollars.
The promotion of a brand plays an important role in the success of a company. That is why it was revealed that Activision has intensified its efforts to marketing to promote the game Call of Duty.
Activision Blizzard (ATVI) is one of the “heavyweights” of the video game industry, it was founded in 2008 and, According to data from a report by the firm, in 2021 its annual revenues amounted to 8.8 billion US dollars.
In this sense, and as a protagonist of the video game industry, it has become one of the most millionaire and transcendental companies in the world, where last year it was worth approximately 199.5 billion US dollars and it is expected that by 2027 the value will increase to about 141.6 million, according to data from a Mordor Intelligence study.
Activision and Call of Duty
As a way to attract users, Activision launched a 3D billboard in London for its latest published ad. before the full game Call of Duty: Modern Warfare II launches on October 28, 2022.
The promo runs on London’s famous Piccadilly Lights where the short can be seen opening with Soap MacTavish dramatically breaking through a glass panel and cutting the power, before the screen mysteriously switches to an outside view where Ghost appears from the lawn.
Likewise, in the campaign you can see that green strobe lights are projected towards viewers when the infamous Call of Duty logo appears on the screen.
As part of this Activision marketing strategy, Call of Duty launched an advertisement with the singer Nicki Minaj, comedian Pete Davidson and rapper Lil Baby, with the celebrities reciting I Don’t Know, But I’ve been Told. In the recording, the famous call and response song was sung during US military training.
There are many companies that are doing 3D advertising, As an example, Louis Vuitton recently teamed up with the Japanese artist Yayoi Kusama to create art with 3D technology to promote their new collection in Tokyo.
Or also, in 2021, the sportswear firm Nike, surprised everyone with the launch of his #AisMaxDay, where the brand celebrated the 2022 edition of its star footwear with an outdoor advertising proposal in 3D format.
And this is how immersive or experience marketing continues to win over consumers and clients on a daily basis, especially those of the new generation.
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