Pharma It is undoubtedly an industry with great potential, especially because of the scope it has had in the market and that has helped to better understand the work that has been achieved before the consumer, this at a time of great importance for all the actions it has implemented such as the development of vaccines against the current contingency, more innovative drugs and technological trends that are changing the way in which doctors and pharmaceuticals relate to the consumer.
Due to the influence of digital and the various marketing resources that are implemented from these trends, an aspect that we cannot underestimate is the one that reveals how valuable the market has become to understand through better trends and with it establish guidelines that by following them they manage to accompany the consumer solving their needs and the opportunities that are being established in their day to day.
The ONLINE Diploma in Pharmaceutical Marketing offered by the Marketing School It is essential for you to understand the current demand in the pharma industry, find elements that help you measure the value of the consumer and specify objectives such as:
Critical view of who the Mexican pharma consumer is.
Learn to generate key ideas in a very good dynamic strategic planning.
Develop possibilities of moving products at the point of sale.
Create communities around a product.
Understand marketing trends.
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Temary
Module 1: Conquering the new consumer
Within this complete module you will learn the new health habits that have been generated after the health contingency, you will understand the profile of the consumer and you will address the experience that can be built from the trends that are being formed.
Module 2: Strategic planning in the pharmaceutical industry
Measuring results, consolidating brands and building good strategies is part of what you will learn in this module.
Module 3: Marketing at Point of Sale
Retail in pharma explained in all the modalities in which it is offered in the market.
Module 4: Digital Marketing in Health
The best digital resources, explained so that you can implement them in your sales strategy.
Module 5: Social media in the pharmaceutical industry
Build the best communication strategy thinking about digital media without critics nowadays.
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