In this path of change, the Accenture Technology Leader recommends not leaving aside everything that has to do with data, considering that, unlike years ago, the services and offers are not standardized, but rather what each consumer is looking for. , is a personalized service.
Therefore: “If companies do not begin to use all the internal and external information to which we have access to understand who our employee or our consumer is, we run the risk of being left behind, losing relevance in the market,” adds the directive.
Project for a digital Mexico
But while understanding the digital context and culture data driven are relevant today, it is also important to be a company linked to the Cloud, especially when the cloud has evolved towards other services and extended its potential.
On this, Silvia Hernández, Cloud First leader at Accenture Mexico, explains: “Large companies require more efficient speeds and capacities to accelerate their digital transformation, and the cloud is an extraordinary lever to achieve this.”
Among the benefits it offers cloud companies are, according to the directive: agility for business, the possibility of entering new markets, greater resilience, the ability to develop products and services with a better time to market (time from when a product is conceived until it is ready to go on the market) and access to emerging technologies and services that are developed in the cloud.