According to the study “Seasonal Insights – Hot Sale” Mexico, carried out on 800 Mexicans by Offerwise, in March 2023; 52% of respondents would like to make all their purchases through messaging apps. Likewise, 51% believe that buying through WhatsApp makes their lives more comfortable.
Many of us prefer to solve a large part of our daily tasks with just a few clicks: making calls, sending messages, transferring money, checking the stock market, getting the latest news and making purchases.
WhatsApp Business is a very easy-to-use tool that works to optimize customer service, as well as to publicize new promotions, product catalogs, and provide more details about companies or organizations.
Your digital catalog
Users of the WhatsApp Business application have the opportunity to create their catalog in the company profile, It is capable of containing up to 500 items so that customers can explore and choose what interests them, share the information with other people, ask for more details about their selection or simply add it to the shopping cart to continue with the payment.
The fields that can be included in the catalog are:
● Price
● Description
● Website
● Product code
To make the most of this tool during the Hot Sale, it is possible to have a special catalog that contains all the available offers, which can be updated according to the available stock.