Despite the fact that the country of cantons, waterfalls and, of course, chocolate, has always been characterized by its neutrality in the face of any type of conflict, the truth is that it has just witnessed a open war between Lidl and Lindt. And it is that we all have a limit, and everything seems to indicate that the chocolate bunny is an untouchable symbol for the Swiss. Come on, you don’t play with that.
As in any battle, in this case there has also been a winner, which is none other than Lindt & Sprüngli, the emblematic brand with 175 years of history specializing in luxury chocolate. After taking the German supermarket chain Lidl to the stand, and accusing them that her Easter bunny reminded her too much of hers, she has managed to get the courts to agree with her.
But do not go to believe that it has been from one day to another. It has taken four years to confirm that both chocolate bunnies They have many very similar traits.: the golden paper, the profile posture, the bell and that look that is etched on you.
Although for the fire that they have had to put out in Lidl, since, although at first they were calm because the local court of the canton of Argovia had positioned itself in favor of the German companyin the end it was ruled that the customer could confuse one product with the other and that, therefore, there was a violation of trademark laws.
Where is the fire? Well, inside the oven in which all the Lidl bunnies are going to be melted, since the decision of the jury in question comes to say that, not only will Lidl be prohibited from selling them in Switzerland, but those that are already made must also be melted down. This way, at least they will be able to reuse that chocolate.
Lindt Easter Bunny Milk 100g – Pack of 16
So Lindt’s foil-wrapped chocolate bunny must be celebrating now, we don’t know how, a legal victory which is confirmed just after the Swiss Supreme Court ruled that the brand deserves to be protected against imitation products, including this one made by Lidl.
It should be remembered, in case you have never had the opportunity to try this delicacy, that the original is sold in various sizes and that it is one of the best-selling products of the Swiss brand, especially at Easter. In fact, Lindt provided some surveys during the trial that confirmed that the public knows his Gold Bunny very welland that flavor, that texture and that shape are unmistakable.
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