- A mention on social networks was the reason for a Cofepris attention call for a pediatrician.
- Everything was generated by the recommendation of an Omnilife product that should only be prescribed to people over 7 years of age and not to babies.
- The maximum indication is that all babies should consume exclusively breast milk during their first 6 months of life.
In the field of health there are strict rules regarding what can and cannot be done to spread a product. The reason is because the integrity of people is at stake. That is why both companies and doctors are obliged to respect current regulations. Otherwise you can fall into the situation you are now facing. a pediatrician before the Federal Commission for the Protection against Sanitary Risks (Cofepris) for disseminating Omnilife products.
Brief history of the Mexican company
In the first instance, it should be remembered that this company is one of the most important in Mexico, although it is also one of the most controversial. It was created in 1991 by businessman Jorge Vergara under the name of Omnitrition de México, although a decade later it changed to Omnilife of Mexico.
Initially, its main offer was the commercialization of a tea to lose weight. As time has passed, other options have been incorporated, but always within the field of herbal medicine and food supplements.
This is why a large part of the medical community criticizes the company. On several occasions it has been pointed out that it spreads the so-called “miracle products”, which are misleading because they do not fulfill what they promise on the packaging.
An example of what NOT to do
But now the problem is for a pediatrician who is already undergoing analysis by Cofepris and it was all the fault of Omnilife. In this case we refer to the specialist Paola Díaz, who used her social networks to make a mention but did not notice that her publication violates the provisions of health laws.
Specifically, he mentions that one of his four-month-old patients was prescribed an Omnilife product for healthy and safe growth. The problem is that this formula is only indicated for people over seven years of age.
Similarly, the highest recommendation of the Ministry of Health (SSa) is that all Babies should be exclusively breastfed for their first six months of life. No other product should be offered during this time because its integrity may be compromised.
Based on all of the above, the pediatrician received a comment from Cofepris for her promotional advertisement for Omnilife. The authority indicates that she is already in the review process to carry out a health verification visit.
“Good morning Paola Diaz: we are seeing that we are advertising a product that is not allowed in children under 7 years of age and also, you violate the exclusive breastfeeding provision, we have your contact information, location to carry out a health verification visit.”
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From the above, it can be seen how delicate it is to use social networks incorrectly. It is not only about advertising products but respecting the indications of each one.
Sometimes getting paid for a mention can be attractive but it’s never worth the costly fines you have to pay if it’s not allowed. And what is even more serious is that a mistake of this type puts patients at risk.