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The MRFR estimated which categories will record the most sales in the motorcycle market in Mexico, according to MRFR.
During this week, at least five launches were announced, which serve to draw attention to which products marketing has highlighted with great strategies.
An exclusive projection of Statista for its subscribers evidenced the value of the luxury watch market in Mexico.
The releases recorded this week led to marketing to become successful cases of what was right and what has not managed to adapt to the market.
Novelties in the luxury watch market
“The Longines Elegant Collection” is the new luxury proposal with which this well-known brand scales before the eyes of the consumer who is accustomed to buying these products and has thus generated a key trend, which only in Mexico has income estimates close to of 300 million dollars this 2022.
As part of the launch, the brand promotes its iconic watch called The Longines Legend Diver, where its mechanics designed for challenging activities such as diving, make the accessory a hallmark not only of the brand, but of the entire luxury industry. .
Roar a new motorcycle
The 2022 Indian Challenger Elite is the latest presentation of Indian Motorcycle in Mexico and the model is without a doubt a definitive update in this segment, where the two-wheeler is one of the most demanded.
The vehicle has a price of 744 thousand pesos and is delivered on request, so the experience is unique, at least that is how Daniel Enríquez, National Manager of Indian Motorcycle, describes it.
“The arrival in Mexico of the Challenger Elite 2022 comes at a very peculiar moment for the brand, in which we continue to establish ourselves among the taste of the riders, whether they are new or with a few kilometers. The brand is making its way in the market, and this is thanks to the support of our customers who know how to recognize the superior design and technology that accompanies each of our motorcycles”, he explained of a vehicle that within Mexico has its strength in the Sports category, which until 2027, the MRFR estimated that it would reach the sale of 369 thousand units.
The alternative to animal meat arrives at Toks with a very interesting proposal and it is the design of a menu that debuts the products of the iconic NotCo, which has been working on a series of alliances with various restaurant chains in the country.
“At Toks we are very excited about this new alliance that we have established with NotCo, since we share the goal of creating innovations for the contemporary diner, but without sacrificing the quality and flavor of the ingredients. The new hamburgers represent an alternative for those who take care of their diet free of animal protein and with a flavor that will surprise them from the first bite. Through this new menu we want to offer an alternative for the culinary preferences of our customers”, explained Claudia Amerena, Marketing Director of Toks.
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