From Monday to Friday we were witnesses of facts, which happen as news with great weight in marketingdue to the relationship they have with the industry, both in areas such as talent management, communication on social networks and changes in retail who reported this week.
Monday
The September 19th there was an earthquake of magnitude 7.7 Richter degrees in Mexico City, minutes after the drill was held to commemorate the fatalities and the events that occurred in the earthquake on the same day but 1985.
During this earthquake, the importance of hybrid work and not having all the human capital of a company concentrated in a single work center was proven, since these practices of dinosaur companies increase the risk of eventualities occurring, so the managing talent remotely is a wise move.
Tuesday
Palacio de Hierro in Centro Coyoacán closed its branch and with it the story of one of the most emblematic stores of Grupo Val, in the decades of the 90 Y two thousand.
The closing of the store gave way to the opening of Palacio de Hierro in Torre Mitika, which is one of the most controversial developments in the city with a totally modern version of the famous department chain.
During the closing of the branch in Centro Coyoacán, there was an emotional activation with mariachis, who said goodbye with the closing of the curtains.
Wednesday
A post-COVID edition of the National Digital Marketing Congress started, which on this occasion was in charge of Merca2.0, thus celebrating a necessary meeting after two years in which this important event could not be held.
In this year’s edition, which took place at the Santa Fe Exhibition Center, brands and attendees had the opportunity to network at a high level, with those responsible for carrying out strategies in well-known brands and making this scenario a unique event of great importance, for the marketing area in which each of the speakers who gave their time to participate in this event work.
Thursday
A new earthquake was recorded in the early hours of Thursday, September 22, and on this occasion the news was that Dua Lipa was at the event after the concert she offered in Mexico City, because what, like the rest of the inhabitants, she had to follow protocols and indications of civil protection in the place where he was.
During this incident, the important thing was the conversation that broke out on networks, where they talked about how the singer had been sheltered in the middle of the earthquake, as well as the reactions of various inhabitants who gave their testimony through social networks.
Friday
Shein announced that it would have a fashion show and the activation that took place this weekend is an interesting act of how digital native brands resort to traditional strategies, as a way to achieve greater reach with the consumer.
Shein’s action is undoubtedly a reminder of how important the mix of strategies has become for apparel, since from this integration it is possible to achieve greater presence before the consumer and diversification of media, with which they can make contact. with the brand in question.
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