- Given the advance of Covid, various countries have created striking marketing strategies to promote vaccination in the population
- Vaccination against the coronavirus continues to advance worldwide, albeit at a slow pace
- The authorities have called on the population to encourage them to get vaccinated to reduce mortality rates from the disease
We are almost in the middle of August 2021, more than a year after the pandemic caused by Covid-19 was decreed worldwide, and the virus does not stop. On the contrary, it continues to advance, which is why some marketing strategies have been devised to boost vaccination.
In March of last year, the presence of a new coronavirus that was causing deaths in various parts of the world was made official. Immediately, the alarms began to sound and, as part of a prevention strategy, the pandemic was decreed and a global lockdown was called.
Here, in Mexican lands, we began to feel the strong effects during the second half of 2020, reaching its first peak towards the last quarter of the year in question. These were different times than now, with more direct deaths from Covid-19 and without a vaccination plan still in place.
However, in the same way in which the coronavirus appeared, a sector of global society was born that arrived with different conspiracy theories, doubting the existence of Covid-19, its mortality and, of course, once the announcement was made. first vaccine against the disease, the anti-vaccines emerged.
It is nothing new, there have always been people who do not trust any type of vaccine, but it does not stop drawing attention that, in a panorama of health emergency like the one we are experiencing around the planet and with confirmed deaths from the disease , there are people who do not want to be vaccinated.
In different media, even, it is called to do it not so much for their own well-being (which is of the utmost importance) but thinking more about those people who try to take care of themselves as much as possible so as not to get infected and who, for various reasons, have not been able to get vaccinated .
Given this, and in the spirit of trying to convince people that the best defense against Covid-19 is the vaccine, marketing campaigns have emerged focused on this: to call on the population to receive any biological for reduce death rates worldwide.
The numbers of the Covid-19 until the day of are 204,617,027 infected in total, since it was known of its presence. Of those more than 200 million patients, 4,323,247 deaths have been registered.
Regarding those who have already been vaccinated, in total there are 4,541,764,694, of which 1,234,742,453 have received their complete vaccination schedule (two doses).
Although it is progress, there is still much to do and, above all, a different strategy is needed to reach that population that does not want to receive any biological against Covid-19.
That’s why here at Merca 2.0 we present you with five creative marketing ideas from five different countries to promote coronavirus vaccination.
The United States is the country where little or no confidence in the Covid-19 vaccine has been exhibited the most. Because of this, the authorities have implemented various strategies to encourage the population to receive some of the biologics available.
One of the most striking was to offer a ticket to the Chicago Lollapalooza Festival for any of the days of the event.
This idea also served to help the concert industry that, in the United States, was severely affected by Covid-19. The number of tickets was limited, but it certainly caught the attention of music lovers on the festival’s return to its hometown.
In France they have also been creative to promote vaccination, especially in the younger population. For this, a campaign has been developed that aims to show the “positive” or “desirable” effects of the injection.
It is a series of posters created by the health authorities of the south of the Gallic country, with which they seek to insert the message that social life is better when they are already vaccinated. “With each vaccine, life begins again”, that is one of the messages of the campaign.
The case of Germany is also worth highlighting, as it designed a rather striking strategy after the flow of people going to vaccination centers was reduced.
In this way, he promoted an initiative that he named “Long vaccination night” in Berlin, which was like a party in which the attendees or participants were going to be vaccinated while, in the background, there was a DJ playing music. In other words, it was like a vaccination party.
In England there have been ups and downs in terms of the presence of Covid, as well as in the people who attend to get vaccinated.
An interesting strategy was to give away tickets for the recent Eurocup to those who went to the available vaccination centers through a raffle.
As we know, England made it to the end of the sporting event and those who received the prize for being vaccinated, undoubtedly, celebrated it a lot, although in the end they did not manage to be crowned.
In Romania, in the Transylvania region, the authorities designed a peculiar but very striking strategy to encourage people to receive their dose against Covid-19.
To convince the population, a vaccination center was installed in Dracula’s Castle in order to attend as many people as possible.
Now read.