In Mexico, according to INEGI figures, there are 4.9 million SMEs that employ just over 27 million people, undoubtedly an important industry for the growth of the Mexican economy that has many challenges and opportunities to maintain and grow for Therefore, implementing digital marketing strategies is essential to scale your business in the current financial environment.
However, one of the main challenges that we have seen at Creditaria is that this sector lacks the financial knowledge necessary to manage the operation of your business.
When it comes to analyzing financial statements or even when applying for credit, they are unaware of the impact on their finances and how this could affect their scalability.so they lose growth opportunities.
However, Through the implementation of various digital marketing strategies, SMEs can have greater visibility in online channelsas well as establishing strong relationships with customers, which in turn can reduce costs, measure results and therefore drive long-term growth and success.
Digital marketing trends for SMEs
Therefore, I will share with you five digital marketing trends and tools that can help you attract new audiences effectively, generate trust, attend to the after-sales process and contribute to the growth of your business:
1. User-generated content
Also called UGC (User Generated Content) for its acronym in English, refers to the reviews that your customers leave about your products or services. According to a Capterra study, Reviews play a crucial role in the purchase decision, since 83% of customers take them into account before purchasing a product.
Therefore, it is important to include them in your marketing strategy to increase your sales where you highlight them as success stories about your products or services.
2. Augmented reality
With the increase in e-commerce after the pandemic, Using augmented reality for your online store can boost your business sales as it allows your consumers to interact and learn more about your products. It will be an experience similar to that of being in a physical store, which will help them visualize all the parts of the items and make a better purchasing decision.
3. Sustainability
According to a Nielsen study that talks about how sustainability advertising is here to stay in companies, The implementation of sustainable narratives that promote the dissemination of actions in favor of the environment will help you forge an emotional connection with your consumers.
If within your business you are thinking about implementing an environmentally friendly product or process, it is important to communicate it through an entry on your blog or on your social media pages. Sharing your position on the matter increases credibility and trust in your customers, a basis for increasing your sales in the future.
4. Video marketing
Video marketing is a powerful tool that will remain the preferred tool for brands to reach today’s consumers. Using short videos as part of your strategy has several benefits for your SME, such as increasing your customer’s loyalty to your brand, it will help you improve web positioning and increase the conversion rate of your business.
In some social networks such as Facebook, X (Twitter), Instagram and LinkedIn, their algorithm has received them with great enthusiasm since they privilege valuable content, even Studies indicate that users interact more with a video than with a still image or text. In addition to this, platforms such as Tiktok, YouTube and WhatsApp have made this content one of the most used by their users and with the greatest reach.
Let’s talk about money, implementing this type of strategy is very accessible, it is not necessary to invest large amounts and sometimes no video editing is required. The format can be short 30 sec videos. at 1 min. long, that are entertaining, but, above all, that connect with people.
You can generate videos explaining the products your brand has, highlight competitive advantages of your product or service, talk about your SME to other competitors or simply to update them on the improvements you are implementing in your business.
5. Artificial intelligence
Last but not least, the crown jewel. Lately you have heard everywhere about “Artificial Intelligence (AI)” and of course it has revolutionized various processes that can help you learn and adapt your business according to the behavior of your consumers.
According to Statista, the top areas where companies are implementing AI are personalization (70%), on-site search (54%), sales forecasting (52%), and marketing (43%) and for 2030 is seen as one of the technological areas with the greatest economic projection.
Thus, Implementing Artificial Intelligence in your SME will help you reduce time, increase productivity, minimize operating costs and have a faster time to profitability..
If we focus on marketing for your SME, you will be able to offer your customers an enriching and personalized shopping experience through implementations using an effective CRM, in which you can follow up, send quotes and, thanks to automation, establish a post-sales relationship for repurchase.
Extra tip: Educational content
It is also very helpful to create educational and informative content according to the purchasing stage your client is in. You can even provide customer service via chatbot in which you can train your chat to respond at all times. Finally, to attract new customers, you can create materials such as emails, images, audio and videos for your social networks.
After the pandemic, the way of doing business changed and most SMEs have faced commercial challenges focused on sales and attracting new customers, so implementing these digital marketing trends will involve using your creativity to take advantage of new digital channels. to the maximum.
Digital marketing will help your SME grow and be more competitive in the digital world since today a business that is not on the internet practically does not exist. The adoption of technology has become a necessity where training becomes crucial to boost your business. Remember to rely on experts in the field, this will help you implement new strategies in a simple and effective way.
Daniel Martinez Digital Marketing Specialist with more than 12 years of experience in the digital development of businesses, companies and brands, certified professional in inbound strategies and traditional marketing.