One of the most symbolic seasons for Mexicans and that draws the most attention from the rest of the world is about to begin, we are referring to the Day of the Dead. And as a fundamental part of this celebration are the offerings or the altar of the dead, which can become an opportunity for entrepreneurship.
The altars are used to honor those loved ones who have left this world and welcome them during their visit. To do so, symbolic objects are used that that family member also liked. Currently, many people set up their offerings from October 27th in memory of the pets and it remains there until November 2nd.
These are some of the elementary objects that make up an offering, which could be your next source of income when you turn them into a business:
1. Confetti
The papel picado, which represents air, is one of the elements that cannot be missing in an altar of the dead because, in addition to its meaning, it is one of the most striking objects due to its colors and shapes. During this time it is common to find them in a wide variety of sizes, tones and even materials.
Get inspired by what Angiegurumi did and find a raw material that allows you to give this decoration more than a single use, which will also help reduce the amount of waste generated.
2. Candles for the altar of the dead
Candles, whose flame is believed to guide deceased relatives to their former home, are another opportunity for entrepreneurship. Whether you choose to make traditional shapes or innovate with designs such as bread of the dead, pumpkin, skulls and more, you can take advantage of this season to offer your products.
Look at what Barbarella Candles does, which not only offers a variety of shapes and smells with which you can accompany your offering, they also use soy, which due to its animal origin, has a lower environmental impact compared to paraffin.
3. Skulls
According to the tradition of Mesoamerican cultures, skulls represent death, which is why they are essential on altars of the dead. There are multiple ways to make them, whether with sugar, amaranth, chocolate and even in the form of cookies like the ones Popfetti Cookies bakes.
Find a different way to represent a skull, this can help you boost your sales on these dates.
4. bread of the dead
Because it alludes to affection for the deceased and because of its great flavor, bread of the dead is essential in all offerings and altars for the dead. It offers alternatives for those people who want to place this food as part of their offering but do not want it to be wasted as it dries out as the days go by.
Pan-tástica created a stuffed animal in the shape of bread of the dead, and just like them, you can find curious ways to represent this important element.
5. Flowers
Wax, ribbon, paper, yarn and other materials or ingredients are what you can use to represent the marigold flower in a different way, whose mission on the altar is to guide the deceased. Like Jello by Alejandra who made a jelly inspired by this flower, you can create a unique concept to offer.
Don’t miss the opportunity to undertake and, along the way, help Mexicans preserve one of the most interesting traditions that the country has.
Daniela Ramos Communicator and mother. With 10 years of experience, I have been able to tell stories related to business, personal finances, work culture, entrepreneurship and technology.