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The profile of the marketer today requires skills that can be achieved with the advice of books with all kinds of knowledge.
Strategic thinking is how you can take advantage of these books in your work as a marketer.
Today is an excellent time to acquire these books and give surprises as a marketer.
If you’re marketer these are books that will help you to have a strategic personal library.
Unleash the potential of a business
A work that helps us understand the potential of running a business in a guided way is The Top 20%: Why 80% of Small Businesses Fail at Sales & Marketing and How You Can Succeed.
MR Dustin W Ruge is the author of this interesting work where he manages to explain the failures that 80 percent of the companies that fail make in sales and marketing.
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How to be a good brand
A very helpful work is Brand Thinking and Other Noble Pursuits.
Debbie Millman’s text shows us how to think like a brand, thereby challenging the way we think and helping us to be aware of the kind of strategies we see in the market.
The work is an excellent proposal of interviews between Millman and great thinkers in the market, with which it manages to offer you answers to various moments in which we can identify and understand what is behind aggressive marketing strategies or what can improve a simple promotion strategy. .
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Learn to tell your business story
A work of great help in this task is Design Is Storytelling.
Within this title by Ellen Lupton, the writer argues all kinds of elements based on which she warns us that design is the best storytelling strategy available today.
One of the key elements in a good design strategy is the one that tells us about being able to better integrate the brand into the needs of the consumer and how, through a very good design strategy, it is possible to speak effectively with consumers. .
Another of the key aspects that the author reveals around design is the one that has to do with narrative and how it finds, through objects, an essential guideline to relate to consumers.
Having said this, it is essential to be able to identify principles that help a message to be promoted hand in hand with design, managing to establish far-reaching guidelines for the consumer, especially when they increasingly value visual elements, through which brands achieve Communicate better within the market.
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Improve your results in Google Ads
A very helpful work is Google Ads (AdWords) Workbook: Advertising on Google Ads, YouTube, & the Display Network (2020 Edition) (English Edition).
Within this work written by Jason McDonald, the author warns throughout 9 chapters how to develop important actions through which valuable advertising actions are established.
Among the topics addressed in the work are the basic topics to understand Google Ads, it introduces the reader to the understanding of Google Ads Gotchas, guides in the use of Keywords, it becomes an important search network resource, as well as in the use of display network; It helps you implement the resources to execute shopping campaigns, teaches you the use of YouTube, the interpretation of metrics and the best Google Ads tools.
Digital advertising is today a very helpful channel, to help brands communicate with consumers through platforms such as social networks, search engines and websites.
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Create a brand of madness
Within LOGO Design Love: A Guide to Creating Iconic Brand IdentitiesDavid Airey manages to develop a series of contents that have become an impressive benchmark for understanding the importance of a brand identity, the elements of an iconic design, the design process, the best way to do a rebranding, the unification of elements, as well as the art of conversation.
Within a study conducted by the Demopolis Institute, 60 percent of consumers interviewed in Italy recognized that brand awareness influenced their purchase decision, which shows the importance of a brand with a well-defined identity.