Many people do not pay attention to the importance of having business card that look professional and truly reflect the true spirit of your business. It must be remembered that many times this tool is the first approach that a company can have with potential clients, suppliers and even investors .
There are many templates on the Internet to make business cards, but the truth is that it is not difficult to notice when not much effort has been put into this important piece of paper.
What message do you think your business card gives about you? business?
There are a few elements to consider to have business cards that leave a good first impression.
1. What you should bring
Before choosing a design or paper, it is important to know what are the key elements that these documents must have.
-Name: it should be large and prominent so that it is the first thing that is noticed.
-Position: it may seem presumptuous to put “Director” in this section, especially if your company is still small, but it will help you position yourself in the minds of whoever receives your card.
-Logo: it is important that you make your company present through this graphic resource.
-Contact: usually your phone number and email address. If space allows, you can add your physical address, your company’s website, and your cell phone number, but remember that simplicity and cleanliness are always better.
Other data that you can play with is your Facebook page, your Twitter username, your LinkedIn profile, etc. Of course, be very careful with spelling.
2. Design
It is best to hire a professional to give you a unique design. Ideally, it should be the same person who develops your stationery (letterheads, brochures, website) to give your entire company the same graphic identity. It is essential that the design does not “eat” the information you want to convey.
3. Size and paper
Business cards typically measure just 9cm long by 5cm wide, so you won’t have to fill up much space. Remember that your company logo should not be too large and the punctuation of the letters should be enough to read comfortably.
Some of the most used papers are:
-Coated or couché : used for its great softness and whiteness. It withstands humidity well and has weights from 80 to 450 grams.
– Offset : It is more porous and has weights ranging from 60 to 350 grams.
You can also play with the finishes, glossy or matte, and even use UVI gloss (a type of varnish) or laminate them.
These are the normal measurements, but don’t be afraid to play with the formats to differentiate yourself from the rest of the cards. You can try different shapes and even have cards that are assembled or interactive. But be careful, a round business card will be very memorable, but it won’t fit in most wallets.
4. Rear
It is important that you leave the back of the card blank or only use it for non-essential information. Many people make notes in this area to remember who they spoke to and why. For this reason, it is also important that the paper you use and the finish you give to the cards allow writing with a pen.
5. Get inspired
Think about how you use the business cards you receive and which ones have been staked the most. Are you bothered by not being able to quickly find the information you need? Is the print too small or difficult to read? Do you like extravagant designs or do you prefer a less produced card? Does it take you time to remember why you have that business card?
Don’t make the same mistakes and make sure your card positively reflects the soul of your business.
Now that you know the importance of the business card in the day-to-day life of your business, we share 10 rules for successful networking and what are the worst ways to network?
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.