- The phenomenon of influencers is one of the most effective tools for brands when designing their marketing campaigns
- Influencers, more than entertainment characters, are now figures who tell us about products and / or services that connect quickly with audiences
- Today, advertising campaigns are focused on the use of influencers to reach a much wider audience
After the emergence of social networks, few of us imagined the scope that these would have in our daily lives. Currently, the phenomenon of influencers is one of the most effective tools for brands when designing their advertising campaigns.
The arrival of the internet had as a consequence, among many others, the development of a new way in which we communicate and learn about everything that happens in the world today.
Little by little, the more it grew, the more potential and / or scope it could have, and it has been. Every day we see the power of social networks as a means of information and communication; Many times, we even find out about the news first through social networks, before watching it on television.
In a way, this is one of the greatest advantages that applications or platforms such as Facebook, Twitter, among many others offer us: information and communication are instantaneous, at the right time.
In recent years, however, we have seen a phenomenon that is increasingly positioned in the broad world of social networks. I’m talking about influencers, those people who have made commercial use of their way of interacting on platforms such as Facebook, Instagram and, more recently, TikTok.
Although, at first, it was presented as a way to create entertaining content, today, on the other hand, these contents have evolved to such a degree that they are the main – and sometimes exclusive – use of brands in their strategies marketing and advertising, with the aim of reaching broader audiences.
In this way, influencers, more than entertainment characters, are now figures who tell us about products and / or services, as well as news, about companies and brands with which they create their own commercial agreements.
@ florencia.guillot
So, for this reason, here we share 4 reasons why brands or companies have focused their campaigns with the support of influencers:
For each brand or company, whether new or with a longer history, it is important to be at the forefront, adapt to what the trends dictate in order to offer innovation in their products and services.
In that sense, influencers, who are always informed about trends, are the main tool for developing effective strategies and reaching wide audiences.
One of the major purposes of brands is to connect with the audience or the public, which is why they require extremely subtle campaigns that allow that “human” approach with consumers.
Based on this, inluencers are better able to connect with the audience by showing, through different content, how the product and / or services that the brands offer works properly.
Over the years we have witnessed the importance of the word “empathy”. Consumers and users of social networks increasingly demand empathy in the media where they interact (social networks).
For this reason, audiences look for stories and content with which they feel more understood, that they feel that it is about real and sincere advertising, and that is something that influencers can grant with their different strategies.
Being media figures, influencers are subject to scrutiny from social media. Of course, there are all kinds of personalities and that is why brands need to properly choose the influencers with whom they will work, because, in some way, they will be the representatives of the brand, it will give them credibility with consumers.
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