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Today, the launch of a product contemplates consumer trends that match values or preferences.
Within marketing there are a number of elements that help to understand the market.
More and more elements have been developed that help to understand the potential for sale within the market of a launch.
Throughout these days we have seen a series of launches that attract attention due to the marketing strategy that they used as a spearhead, in order to generate sales and recognition before the consumer.
In this exercise, it is striking how important it has become to understand the consumer and take on challenges in this understanding of their profile, where it is important to understand what is worth to this subject, who is increasingly active in the market.
Avocado oil
“Organic”, that is the marketing secret that Aires de Campo did in the latest launch of an avocado oil that has become a sensation in the market, thereby proving how important it is to have organic elements today. creative, through which a product is promoted.
“Avocado oil from Aires de Campo is 100% organic avocado, the liquid is a light emerald green color with yellow tones, nutty and avocado notes, pronounced avocado flavor and slightly spicy,” describes the brand of its product with which seeks to attract the attention of the consumer.
Alba Cream
The liquor market adds a new product and it is Crema de Alba, a new option with which it seeks to expand the offer of drinks that have become the standard of what is important today in the consumption of these drinks.
The Crema de Alba proposal is none other than to be a product that has established itself in the market as a key competitor and uses experiences to innovate in what is presented to the market.
With this in mind, an interesting sales resource is evident and it is the ability of brands to transcend the innovation of their proposals without breaking with tradition, which is what is interesting about these options.
New Nikon camera
Nikon presents a new product in Mexico and it is the Z8, a proposal that uses a design element to sell itself and that is that it has mirrorless technology, with which this brand seeks to stand out in this category of cameras that are completely digital.
“We continue to rapidly expand the entire mirrorless ecosystem to help users, and with each Z-series camera added to the lineup, the advantages of the next-generation Z-mount become clearly apparent. As Nikon continues to launch more Z-series cameras and NIKKOR Z lenses, we move forward and continue to break new ground in optical and technological innovation,” said Jose Luis Santana, General Director of Nikon Mexico.
What’s new from Pull&Bear
Pull&Bear presents its Tini Stoessel collection, with a very simple marketing resource to achieve the sale of this line and that is to launch a collection of garments inspired by the lifestyle of said artist.
“The collection, with a markedly festive character, comes with a selection of pieces such as long dresses, jeans and tops. Draping, transparencies, asymmetrical cuts or mesh fabrics are key features of the collection. In the color range of the collection, black predominates in sophisticated evening dresses, fuchsia or metallic tones, as in one of the key pieces of the collection: the metallic fishnet dress”, explains the brand.