In the world of entrepreneurship, business strategies marketing are key to success. Regardless of the quality of your idea, the skills of your team, or even the amount of capital you’ve raised, you’re in for an uphill battle if you can’t develop a large and loyal customer base.
With all the uncertainty of the past year, many companies have struggled to stay afloat, putting aside the growth-oriented marketing. To survive, they have had to accommodate flexibility in everything from their business model to their mission. Because of this, the marketing strategies they have had to take a back seat, in favor of higher priority initiatives. However, over time, people have become accustomed to the ways in which the business world has evolved, both in the way companies are run and in their customer-facing operations.
Entrepreneurs are now beginning to go beyond mere survival, to seek growth in 2021. However, many marketing strategies Traditional markets have some unfortunate downsides, which are amplified for companies still reeling from last year’s volatility. For example, we know that the social media advertising It works, but it is expensive to maintain. He content marketing It’s also effective, but it often requires a lot of time and a degree of consistency and supervision, which can be difficult for a multitasking entrepreneur to maintain.
These examples are just some of the disadvantages that may make you think that the effective marketing strategies are still out of reach of your company. However, if you wait until you have enough time and capital to commit to the marketing you may lose some valuable customers.
Here are four easy and inexpensive (sometimes even free) marketing strategies that you can implement right away.
Giveaways
Few things in life bring more joy than get something free. In particular, if you make a lottery For a set number of consumers or clients, you leave winners with a lasting positive impression and a sense of value. At the same time, you will implicitly encourage others to become or remain customers, in the hope of winning the next giveaway.
One of the keys to good marketing is to target customers individually and make them feel noticed, so you’ll reap additional benefits if you can cater to your customers’ interests. If your customers or customers are local, you can give away gift cards to local businesses, like a neighborhood coffee shop. This will also help you build relationships with other small businesses and you might even get some discounted giveaways.
promotions
2020 may be over, but the ongoing restrictions make it seem like we’re still stuck. Therefore, it may be a good time to make a seasonal promotion for your services. Whether it’s a big discount either alert about a future price increase promotion can help new and returning customers feel that your business is focused on the future.
Giveaways to distribute gifts among your clients, promotions, rewarding good recommendations and community service are affordable ways to strengthen the marketing of your company this season. Image: Freddie Collins via Unsplash.com
Both marketing strategies are well known and have proven their effectiveness, but there are two less common ones…
References
Most Entrepreneurs Want More recommendations but rarely do they take the time to create a complete system of references. While this strategy requires some extra time and energy, it will actually save you time and increase your income in the long run.
A recommendation is valuable not only for growing your customer base, but also for gaining credibility with your new customers. The small incentivesfrom personalized notes to gift cards from Amazonthey will encourage people to continue making referrals and make them feel that your company values them and their networks.
Community service
Showing kindness to your company, and to the community in general, is crucial to all aspects of your business. Whether it’s making a donation or having your team pitch in to feed the homeless, helping out not only makes you feel good, it also shows your customers that you care about others. This helps win and retain customers who put the well-being of society first, while instilling confidence that your business has a strong sense of rights. community values.
If clients and consumers see you as a active member of society, they will want to support you even in difficult times. This loyalty incomparable will help you maintain and grow your customer base as your business scales.