Data reveals that AI will move about 16 billion dollars in the world economy.
The global trade value derived from AI is estimated to total $1.2 trillion.
It is predicted that by 2025, the market value of AI could cross the barrier of 300 billion dollars.
The implementation of Artificial Intelligence (AI) is growing this year throughout the world, where it is now normal to see that industries are already beginning to use this technology, in order to improve their products. before that, 30 percent of marketing messages are expected to be generated with AI by 2025, according to a recent study.
This type of technology refers to any human behavior that develops a machine or system. In this sense, specialists highlight a basic example of AI and that we all know about today are PCs, which are devices programmed to “imitate” human behavior using extensive previous data of similar behaviors.
Currently, the AI market Artificial intelligence is one of the technological areas with the greatest economic projection in the short and medium term. So much so that a study by Precedence Research highlights that its market value could exceed the barrier of 300 billion US dollars in 2025.
In this sense, in the marketing industry, it is already notable and that is that in the recent report by the strategic consultancy Boston Consulting Group (BCG), The increase in sales in all those products and services based on Artificial Intelligence solutions stands out.
The same source refers that AI will have an impact in the marketing area, since it will be able to increase the efficiency of strategies, segment audiences and manage advertising campaigns.
It has other data, a Salesforce survey that indicates that 52 percent of marketers are already using AI, and an additional 28 percent are planning to incorporate this technology during 2019.
The study
Given all these statistics, you can see how brands have already started to use this and they hope to use it to continue their positioning and growth.
A 2022 Gartner report estimates that 10 percent of the data produced and 30 percent of the marketing messages they will be generated by Artificial Intelligence, so the tools will streamline the process in cheaper ways.
Likewise, it was possible to know that this also impacts the creative part, where the agencies use it as a complement for this task, because they generate images to feed brainstorming.
The consultancy reports that half of marketing professionals are already using AI. So it is expected that global spending in this tool increase from 50 billion dollars in 2020 to more than 110 billion in 2024.
In that same study, the global generative media market is also projected to reach nearly $398 million by 2025.
Let’s remember that generative AI can develop from headlines, scripts and texts. Until even solving the issue of the locution with full synthetic voices and videos with talking avatars.
This technology is already a reality in marketing, where brands like Dove have already developed campaigns with AI, such as “Self-Esteem”, where they created avatars through deep fakes to illustrate the harmful impact of social networks on the self-esteem.
In conclusion, AI will continue to amaze us all over the world, for the power it has and for the help it is for humanity.
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