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Mars Pet Nutrition Mexico held a festival centered on the house gathijo and identified a insight of culture in their care: how important the home is, as a work center in it.
An estimate of the best practices to receive a new furry at home, led to Diamond to consider aspects such as age and race, to find the right food.
The concept of gathijo It is not as popular as the use of perrhijo, however, the use of michi has become a trend to generate content on networks about these furry ones, but also to talk about a companion whose presence grows in homes where purchase decisions are made relevant. These are some insights about those hairy
Pet Protection Culture
There’s a insight very important about what is behind a festival around the furry ones in the houses and that is to establish a culture of protection for pets. Recently carried out the Festikat hosted by Whiskas and the brand gave a very interesting fact and that is that these types of events seek to reinforce the care of pets inside homes.
“We are very happy to celebrate in this very special way the most curious and pampered beings in the home: cats. This day we celebrate that they are part of our family and mainly that we can take care of them, protect them and give them the best quality of life. Thanks to all the organizers of Cat Day because it is clear that together we achieve incredible things for the benefit of these unique pets”, explained Mariana Canales, Manager of Market Deployment for Mars Pet Nutrition Mexico.
electronic commerce
There is an increase in the sale of cat food of up to 125 percent and the numbers revealed by Mercado Libre reveal that among the best-selling products on the platform, in attention to these furry ones are sand, sandboxes and scratching posts, so that there has been a 100 percent increase in purchases so far in 2022, in everything that has to do with cats and according to the platform there are three favorite brands by the consumer: Nupec, Royal Canine Y Proplan.
The arrival of a new michi
Diamond Pet Food made an estimate of the main recommendations when a furry arrives home and recommends, first, preparing a special place for their stay. Second, choose his food based on his age, size, and breed. The necessary accessories are the third recommendation, not only because of how practical many of these become, but because they are essential auxiliaries to influence the behavior of the animal.
“The first thing is to have a lot of patience, he surely misses his mother and brothers, tries to pamper him and make him feel calm, remember that for him it is a new environment with new people. You can put a stuffed animal so that it becomes attached to it or a blanket with the smell of the place where it was previously. If he barks it is a matter of adaptation, he is indicating that there is something strange in the environment since she does not know it, ”advises Areli Buenrostro, spokeswoman for Diamond.
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