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Within marketing, impact trends have been imposed on the consumer, because they help us understand the overall changes in their purchasing decisions.
There are insights that have become value activities, since they measure key areas in the execution of a strategy.
The series of studies cited give us an important reference for the market today.
This series of studies are testimony to how important it is to research the market and define activities that have become unique to the consumer, which is why the series of insights cited do not disappoint when putting together your next marketing strategy.
efficient digital marketing
Lotame conducted a study where it found that Google topics is a tool used by 71 percent of respondents to define their advertising guidelines, while 37 percent said they hope to implement a Customer Data Platform.
“This global study provides a clear picture of the current state of the industry, where marketers and advertisers are primarily focused on achieving their marketing goals and reaching their potential customers. The lack of data accuracy in walled gardens is likely a force accelerating the high interest in next-generation tools for audience creation, enrichment, and activation. As brands take stock of the insights and analytics they can secure for customers, the market remains hungry for simple, effective tools that can extend these insights to the open web while minimizing the cost of new customer acquisition.” explained Andy Monfried, Founder and CEO of Lotame.
Facing the Good End
Hotmart has projected figures of what is coming for the Good End, based on previous editions, such as online sales of about 32 billion pesos; while six out of 10 Mexicans declared having bought something during the Buen Fin.
“The buyer must realize that this moment is an opportunity to accelerate
your transformation, whether professional or personal. At the same time, who is offering
digital products need to show the value of their content; it’s not just about the best
price, but of the greatest advantages”, recognizes Enrique Segura, Director of Revenue for
Latin America at Hotmart.
Key Entrepreneurship
Strive figures projected by Mastercard revealed that SMEs represent 97 percent of companies in Mexico and occupy 72 percent of the workforce in the country.
“At Mastercard, we recognize the importance of micro and small businesses to a long-term, inclusive recovery, and that requires momentum to help them thrive.
Programs like this (Strive, to support SMEs) lay the foundations for the economic growth of companies run by women, while strengthening the digital capabilities of small businesses in general”, explained Mauricio Schwartzmann, Country Manager of Mastercard Mexico.
key neighbor
Being a neighbor of the United States puts Mexico in favorable situations such as the rental of industrial buildings, due to the importance of sharing borders, so a phenomenon identified by the study “Real Estate Outlook in Mexico 2Q”, the availability of industrial buildings in the last 12 months, it went from five million square meters to 3.9 million m2.
“It is an issue of supply and demand, where companies are reinventing themselves to respond to new interests and demands of their users such as cheaper products, fast deliveries, even up to the same day. This puts a very important pressure on the operation and distribution and transfer chains of any type of company. Finding the ideal place to settle becomes essential for the success of a company”, explains Jonathan Pomerantz, Commercial and Investment Director of MEOR.
Consumers go for more benefits
Within the study “Benefits for MetLife Employees 2021”, it was found that for 72 percent of workers, the safety and protection of their people and their families were a priority, so 50 percent hope that the employer play a more active role in this matter.