For any self-respecting medical clinic or office, getting patients is one of the main objectives and filling the patient agenda is usually a priority for the vast majority of professionals who have a medical clinic. That is why we are going to offer you some keys below to attract patients.
First step: define your ideal or objective patient
Before this, you must define your ideal or objective patient, who is the patient who fully trusts you, who values your work and who recommends you without hesitation. In addition, he is the type of patient who comes to your clinic attracted by your training and experience (whatever your specialty). In other words, he is the patient you are looking forward to finding on your agenda, with whom you develop your maximum potential and the one who is fully committed to your clinic and to you.
That is why it is very important that you define the profile of the patient you want to attract and make sure you capture patients who are within this group. To define this type of patient you will have to think about their day to day; visualize the image of your ideal patient and even give him a name. This way you will feel like someone real and it will be much easier to connect with your ideal patient.
Once you have defined your ideal patient, you will have to design an appointment with him. You will have to select 4 or 5 patients that you consider to be “ideal” and call them by phone, invite them to visit you and talk with them for a few minutes. You should express to them how important they are to you and actively listen to them. Once you have done this, these are 3 techniques that you should follow to capture the attention of your ideal patient.
WhatsApp Marketing to get patients
This instant messaging app will help you maintain a conversation with your patients. To get your customers to use WhatsApp you will have to follow some phases, such as the following:
1.- Ask your patient for their email address and share the advantages of communicating with you through WhatsApp. You can offer them some advantages so that they can do so, such as: check the waiting times for the clinic through WhatsApp; book your first visit: solve your doubts about your next appointment and request information about your treatment and post-treatment.
2.- Invite your patient to add your clinic number as a contact and book an appointment.
3.- Offer a Premium experience during treatment.
4.- Continue the conversation with your patients after treatment.
email marketing
Email marketing is a very simple follow-up action to carry out and that will allow you to fill your patient agenda. You must choose your list of patients under follow-up and send them a message to their email address with which to resume contact with them and remind them that their treatment is pending and how it will benefit them to carry it out and, therefore, provoke a response for their part.
Facebook and Instagram Ads
The first thing you’ll need to do is define your campaign objective in Facebook Ads Manager. Since your objective is to attract patients and arrange a first visit with them, it is recommended that you choose a consideration campaign with “Messages” or a conversion campaign in the “Conversions” option.
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