1. Bimbo Bear
Perhaps one of the most representative and the one that caused the most tenderness was the Bimbo Bear that was practically born with the group. This character, which, in fact, is a registered trademark, was born from a drawing made by Mrs. Anita Mata, inspired by the image of a bear that appeared on a Christmas card received by Don Jaime Jorba, founding partner of Bimbo.
Although it no longer appears on the packaging, Bimbo still considers the Little Bear as its brand ambassador.
2. Clown Palette
Speaking of hype, this week, the group agreed to sell Ricolino for $1.3 billion, to Mondelēz . Among the products contemplated in this sale is the Payaso Palette, which was seen adorned by a clown for years, before being replaced by an image of the product on the packaging.
Although in the minds of most, the Clown Popsicle is made up of marshmallow dipped in chocolate and “gummy eyes and mouth”, it was not always like that. In its beginnings this dessert had corn flakes instead of marshmallow.
3. Pancho Panther
Choco Milk emerged in 1930, but without Pancho Pantera. Initially there were two women on the packaging label, it was not until 1959 that the iconic character was born in its first black and white version.
4. Sam the Toucan
Did you know that San el Toucan was the last character to join the family of illustrations for Kellogg’s cereals? The toucan that graced the Froot Loops for years was born in 1963.
At first its beak contained two pink stripes, but this changed in the 1970s to represent the colors of cereal rings: cherry red, lemon yellow, and orange. Today Froot Loops has eight flavors, only Sam doesn’t have any more room to add them to his beak.