We started 2022 with a significant activation of advertising campaigns, which prove the effectiveness of ideas when they are implemented in the market, defining tasks that are relevant today.
The cases that we list on this occasion demonstrate the power of ideas and the opportunity that exists in being able to interact in a better way with the consumer.
With this in mind, it is important to see the interest that brands have in being able to develop strategies that help to innovate in the way we integrate elements before society and the aspects that help to innovate the way in which commercial communication is carried out.
Campaign: A Tiger’s Heart
Agency: Naga DDB Tribal
Brand: Astro
Country: Malaysia
The Asian market surprises with a campaign that stands out for the innovation of its message and the creativity in the idea communicated.
Campaign: Apple TV+ | Everyone but Jon Hamm
Agency: –
Brand: Apple TV+
Country: United States
The streaming war is based on advertising, with campaigns in which the great stars of the film industry have an appointment.
Campaign: Coca-Cola Chinese New Year Real Magic
Agency: –
Brand: Coca-Cola
Country: China
China is one of the most challenging countries to implement creative strategies and Coca-Cola demonstrated the level of advertising in that country, with a campaign that shows us the creative capacity of brands.
Campaign: It’s Time to Stop Breast Cancer
Agency: Lie to Eye
Brand: Nino Rossi and Apex
Country: Bangladesh
Due to stigma, censorship and lack of visual references, women in Bangladesh have no way to join a culture of medical check-ups to combat breast cancer, so this campaign sought to raise awareness with a man as a role model.
Campaign: There’s a Secret Message In This Video…
Agency: Recipe
Brand: Calm
Country: United States
Calm is one of the apps with the calmest advertising in the world and it is not for less, it is a platform that promotes relaxing content to relieve stress or fall asleep.
Campaign: HUMAN – SCG Green Choice
Agency: Choojai & Friends
Brand: SCG Green Choice
Country: Thailand
The retail segment has very few occasions the opportunity to capture through creativity, pieces that demonstrate the value of this industry.
Campaign: Taco Time – Official…
Agency: World Famous
Brand: Taco Time Northwest
Country: United States
The piece promotes one of the most popular foods in the United States and lands its popularity, to prove it, with a piece that has no loses.
Campaign: The Worst Feng Shui Master
Agency: –
Brand: Julie’s Biscuits
Country: China
The piece demonstrates how the Chinese market appreciates pieces that manage to transcend due to the effectiveness of their creative narrative.
Campaign: The Athlete
Agency: Sid Lee
Brand: IGA
Country: Canada
The Winter Olympics have arrived and the campaigns begin to take place prior to the sports fair.
Campaign: Dolphin
Agency: Isobel
Brand: Thorful
Country: UK
The language of love explained in this original campaign