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Citizens have permanently changed the way they consume all kinds of products and services.
Consumers have become more demanding and demanding in terms of their form of consumption.
The pandemic caused society to prioritize personal life and experiences over other aspects,
The world as it was known has changed, the usual way in which it behaved was forced to change from its roots and in an extremely fast way, this due in part to the social distancing forced by the current global health crisis, this new normal requires that all processes are carried out, since the taste of citizens has been transformed, revealing the trends of the new consumer immersed in a new normality.
The new normal has turned the new generations of consumers into more demanding buyers who are skeptical of what companies offer, as revealed by the LLYC report in its Consumer 2022 trends report, which analyzed consumers from more than 10 countries and resulting in a series of consumer trends that brands must take into account in the new era of consumption, proposed by changes in consumer preferences.
Similarly, Gartner analyzes consider that the post-pandemic forced consumers to prioritize personal life, information that reveals one of the trends that citizens have adopted in general, since it is estimated that at least 64 percent of those surveyed by the specialists seek to keep their professional life separate from work aspects, thus prioritizing personal experiences and entities over routine work life.
10 new consumer trends
personal revolution: One of the main changes that society acquires due to social distancing is that today consumers prioritize personal well-being over various aspects, seeking alternative ways of living, working, consuming, studying and even working, placing the individual as the more essential.
Happiness comes first Another of the key aspects that have become visible with the new normality is the search for small spaces of daily happiness, since these are the moments with which consumers associate their state of mind.
The false positivity: This aspect refers to the erroneous search for happiness, due to the fact that it has been unleashed primarily within digital environments, a toxic search for positivism, this within all kinds of situations, which causes, to a certain extent, normalize wrong situations.
Timing is everything: The new consumers consider that the perception of time is a factor that has changed, because it is now when everything is sought to be provided immediately, generating that sometimes a real perspective of time is lost, since in a world immersed in the digital age, all development is sought to be the same, not taking into account the aspects that a physical life sometimes limits.
Meme Marketing: The use of comedy is a key factor for the creation of new marketing strategies, since consumers associate a feeling of happiness with the brand, within this aspect memes are the emblem of humor in the era of digital immersion .
The immediacy in the purchase: Within a digital environment, where immediacy is the basis of consumption, new buyers are looking for the acquisition of goods or services, which is why brands have had to find ways to solve these requests, maintaining constant contact with customers through of all available channels.
Immersion within virtual reality: One of the great advances that social distancing has forced is immersion within virtual digital spaces, with the help of artificial intelligence and augmented reality, an aspect that will define a new stage of social behavior.
Effective and precise communication: Today’s sensors seek to ensure that time is not wasted, which is why they have transformed the way they interact, prioritizing short, concise and efficient responses, leaving aside responses that are not handled directly.
Not everything is digital: This aspect points to the importance of physical stores and personalized shopping experiences, an aspect that digital environments have not yet managed to overcome, showing that although the pace of life is digital, some common aspects remain favorites for consumers.
Not everything is digital nomads: An important aspect that must be taken into account is the generational gap that has opened due to digital immersion, since it is now yielding greater accessibility to technological advances, these are sometimes not designed so that the consuming force of older age use them.
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