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An interesting exercise carried out by the youtuber Yulay, reveals how much money enters a Similar Pharmacy per minute, when the youtuber decided to make an activation where they paid the prescriptions to the patients who came for their medicine to the branch located in Nezahualcóyotl, State of Mexico.
The exercise of Yulay gives us an idea of the consumer profile health in the Mexican market.
As well as Yulay give medicine to mexicans, the youtuber JONATHAN GAMING gave away a bmw to his dad.
Yulay did an activation on Similar pharmacies and the famous youtuber He paid for the prescriptions of the patients who came to the chain.
With a video close to 500 thousand reproductions in Youtube, Yulay He starred in an activation in Farmacias Similares, where he tried to buy all the medicine in inventory at the branch he visited, however, due to a prohibition such as not being able to acquire controlled medicine, he decided to pay for the prescriptions of patients who went to fill it at this branch.
In the first ticket of purchase that he documented, medication indicated for throat and stomach conditions had a cost of 1,46 pesos. In a second account for medicine indicated in the regulation of sugar and inflammation, she paid 1,275 pesos.
Another bill was 487 pesos for medication indicated for muscle pain. Yulay refers that In just 10 minutes of paying bills, he added an expense close to four thousand pesos.
In another prescription, Yulay spent 425 pesos and in another she spent 397 pesos per medication indicated to treat diabetes. 417 pesos was another account paid to treat colitis.
In 25 minutes of paying bills, Yulay said she added an expense of 15 thousand pesoswith the payment of 1,600 pesos for an account that was classified as the most expensive.
Like this interesting exercise, in which a youtuber Mexican pays for the prescriptions of patients who go to a Pharmacy Similar, giving as a gift has become a very important activity in the market, based on the creation of content based on the surprise factor generated by the gift that has become a narrative.
This happened when JONATHAN GAMING decided to give a luxury car of the brand bmw to his father, when the young son is barely 19 years old at the time of making such a gift.
Inside of the study “State of Influencer Marketing 2021” realizes what are the most important categories of content on YouTube. The first of these is television and movies, with an average growth of subscribers in its channels of 279 percent.
This category is followed by entertainment with 180 percent growth and pets with 178 percent.
“Movies & TV was the fastest growing YouTube category worldwide during 2020, with year-over-year subscriber growth of 279.5 percent. Entertainment followed with 180.6 percent, and pets rounded out the top three with 178 percent,” he explains. L. Cecianalyst of Statista specialized in Data.
These figures help us measure consumption through youtuberswho with their stories give us an idea of where and how consumption is progressing.