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YouTube, a platform owned by Google, has more than two billion active users worldwide.
Around the world, there are more than 200 million content creators spread across the different platforms available.
Yulay is one of the youtubers most popular, which has more than 3.5 million subscribers on YouTube.
During a registered visit from Ecatepec, the youtuber Yulay decided to give a roasted chicken to a group of windshield wipers and, with this, win the sympathy of Internet users, who applaud the content creator’s initiative.
In Mexico, particularly, the presence of YouTube is clearly strong, since Comscore information reveals that, as of June 2021, there were more than 750 YouTube channels with more than 1 million subscribers, a figure that represents a considerable increase of 25 percent compared to 2020. Similarly, more than 6,500 channels YouTube in Mexico had more than 100,000 subscribers, 30 percent more than the previous year.
In this context, we can say that Yulay is one of the most recognized creators, very close to giants like Luisito Comunica, the Golden Scorpion, among others, and who has managed to grow his personal brand and win over his followers.
Currently, the content creator has has a community of 3.58 million subscribers to his channel. While it is true that his main account is YouTube, the Mexican’s presence on TikTok is also important, where his videos have attracted the attention of the so-called Generation Z, which is actually Yulay’s main audience.
Now, there is no doubt that these are times dominated by what happens in the universe of social media, where, according to We Are Social and Hootsuitethe number of Internet users increased by 4 percent compared to last year, which in figures translates as 4 thousand 900 million users who have at least one social network.
Yulay gives roasted chicken to windshield wipers and wins over the networks
Recently, as part of its content line, the youtuber He shared several fragments of his visit to the Municipality of Ecatepec, in the State of Mexico, where, to mention an example, he paid the debt of some Coppel consumers.
In another clip, which was shared on TikTok, Yulay himself is seen giving away a roasted chicken to a group of windshield wipers, an action that, on the Chinese social network, managed to conquer a large number of Internet users.
@compayulay Inviting roasted chicken to people from Ecatepec #yulay #solidarity #Mexico
“There should be 100 people like that”; “That’s why I like this ‘carnal’, he doesn’t just think about him”; “May all the good things you do be multiplied by the universe with health, happiness and prosperity”; “You are the law, clearly that’s how everyone should be”; “What a father that there are still good people”; “I would have loved to shake your hand, excellent human being”; are some of the reactions deposited in the comment box.
It should be noted that the strategy has served him in such a way that, much of his audience on TikTok applauds Yulay’s initiative in making “humility” known for which he has become famous on social media.
And, to tell the truth, for a significant number of users it is important to feel identified with the personalities they follow on social networks and, in this sense, Yulay, along with other content creators, has managed to win over his audience with their own content.